LinkedIn Tip #137 – Is there a way to see the profiles that link me to a 3rd level profile?

8Dec

This is a great question! I would like to thank Ria Wallace for her question.

When you are directly connected to someone, you can see all the profiles you have in common, the groups you have in common, their activity on LinkedIn and “People Also Viewed.”

When people are second level connections, you can see the connections you have in common, as well as the groups you have in common and the profiles of “People Also Viewed”. Personally, I have received great clients from the “People Also Viewed” list on someone’s profile.

If you are on a FREE platform, you cannot see past the second level connections activity.

LinkedIn wants us to “Upgrade to Sales Navigator or Recruiter to unlock additional filters.” This is a direct quote from LinkedIn.

You see, somewhere the “Piper must be paid.”

I have two sons who have been programmers for major companies. My eldest son is a lead programmer at Amazon. I know the kinds of salaries that these people command just by their knowledge and expertise. The companies need to charge for products and services they offer in order to pay the hundreds of employees it takes to keep the business running.

There was a day when you could send out 300 or more FREE InMails a day to people you did not know, when you were on the FREE LinkedIn platform. That day has long since disappeared. We are privileged to have the 15 FREE InMail with the FREE LinkedIn platform today.

Remember that the biggest kept secret on LinkedIn is not necessarily in how far you can see into the connections you have in common, but it is in the groups. One thing I have noted over the years is that most people do not join any groups. LinkedIn has set up their algorithms today so that the platform searches for groups that would be appropriate for you based on your profile.

You can also scroll down to the bottom of all the groups that you are currently in and search for more groups to join. There are 1,485,784 groups to choose from when I click the search button at the bottom of my groups page. Personally, I look for groups with more than 10K members.

It used to be that you could search LinkedIn for all the groups that you wanted to join. Now, you are stuck with what they offer you. However, based on the groups that you are already in and your profile information, LinkedIn algorithms are excellent at bringing up suggested groups for you to join.

Would you like to know more about the groups?

Christine Till

The Marketing Mentress

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LinkedIn Tip #136 – How much are you paying for your marketing and advertising each month?

8Dec

There are those who cannot afford to pay someone else to do marketing for them, so they do it themselves. How much are you worth an hour? What rate do you bill yourself out at? Are you able to get the traction through your social media that you need and want for business by doing it yourself? What is your R.O.I. (Return on Investment)? Is what you are doing now working for you? Or are you dissatisfied with where you are going with your online marketing and thinking of hiring out?

Once you decide to hire out, the process begins. Who do you work with? Can you afford them? Will they actually be able to give you the R.O.I. you need and want for your business?

The big question is, “How do you decide?”

After working with LinkedIn for many years, I have noticed a couple of things.

  1. If you pay nothing, you usually get nothing in return. So, I got on a paid platform. Somewhere “the piper must be paid.” With a paid platform on LinkedIn, you get “Paid InMail”. This can be used to message people anywhere on LinkedIn that you do not know, or are not connected with directly. On the FREE LinkedIn platform, you get 15 FREE InMail a month. But here’s the catch, you can only use these FREE InMail in the groups. Did you know this? One thing I have noticed is that most people on LinkedIn don’t join any groups, and the ones that do join groups might only join one or two. Are you aware that you can join up to 100 groups on LinkedIn? The groups are the biggest kept secret to LinkedIn!

 

  1. When using LinkedIn, I noticed that I always have to be searching and communicating with new connections to build the relationships I need and want for business. The same goes for my LinkedIn clients. LinkedIn is a great platform to use for finding business, but you need to know how to use it effectively. Even then, LinkedIn, itself, does not pay you any dividends or ongoing income for the work you do with your clients. You have to continually find new clients and customers. LinkedIn does not pay you a residual income in any way.

 What do you do to create residual income?

One thing that my business coach always taught me was that the most wealthy businesses and the most wealthy people are wealthy because they have learned how to leverage their connections. They have many types of Joint Ventures in place that pay them a residual income. Do you know how to leverage your connections on LinkedIn to create residual income for yourself or your business? Would you like to know how to create ongoing income through LinkedIn?

Link up with me and let’s have a chat.

Let me know your LinkedIn questions and I will blog the answer for you.

Christine Till

This is a great question!

When you are directly connected to someone, you can see all the profiles you have in common, the groups you have in common, their activity on LinkedIn and “People Also Viewed.”

When people are second level connections, you can see the connections you have in common, as well as the groups you have in common and the profiles of “People Also Viewed”. Personally, I have received great clients from the “People Also Viewed” list on someone’s profile.

If you are on a FREE platform, you cannot see past the second level connections activity.

LinkedIn wants us to “Upgrade to Sales Navigator or Recruiter to unlock additional filters.” This is a direct quote from LinkedIn.

You see, somewhere the “Piper must be paid.”

I have two sons who have been programmers for major companies. My eldest son is a lead programmer at Amazon. I know the kinds of salaries that these people command just by their knowledge and expertise. The companies need to charge for products and services they offer in order to pay the hundreds of employees it takes to keep the business running.

There was a day when you could send out 300 or more FREE InMails a day to people you did not know, when you were on the FREE LinkedIn platform. That day has long since disappeared. We are privileged to have the 15 FREE InMail with the FREE LinkedIn platform today.

Remember that the biggest kept secret on LinkedIn is not necessarily in how far you can see into the connections you have in common, but it is in the groups. One thing I have noted over the years is that most people do not join any groups. LinkedIn has set up their algorithms today so that the platform searches for groups that would be appropriate for you based on your profile.

You can also scroll down to the bottom of all the groups that you are currently in and search for more groups to join. There are 1,485,784 groups to choose from when I click the search button at the bottom of my groups page. Personally, I look for groups with more than 10K members.

It used to be that you could search LinkedIn for all the groups that you wanted to join. Now, you are stuck with what they offer you. However, based on the groups that you are already in and your profile information, LinkedIn algorithms are excellent at bringing up suggested groups for you to join.

Would you like to know more about the groups?

Christine Till

The Marketing Mentress

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Have You Read The Latest Statistics?

23Oct

Are you a Boomer? Are you ready to retire? I mean, are you financially self-sufficient enough to retire?

Did you know that 84% of people who reach retirement age in Canada are not financially stable enough to retire? (Average Income of Seniors 1976-2014)

Did you know that 30% of all new businesses started in Canada since 2012 are started by people over 50 years of age? (

Did you know that in the last two years, 3 out of five businesses started in Canada are by women?

Did you know that women are the most broke people in the world, no matter which country you check out?

Are you one of these statistics?

Did you know that there is a solution to help all of these people?

When I published my book, Fired at Fifty, as I spoke to many audiences, there were people who would speak to me afterwards and they would tell me stories of being fired just before or just after their 50th birthday. These are mostly Boomers.

When these people, who are aged 50+, went to find another job, do you know what they found out?

They were being offered minimum wage!!

Is it ageism?

I don’t think it is, really. I think it is just simply a business decision to save money on pensions, wages, and their extended medical program. People over 50 years of age get paid more, and they tend to use the extended medical program more, and they will be looking for a good pension at 65 years of age.

If someone showed you a fabulous solution to ease your pain of being less than financially self-sufficient when you retire, would you like to know more?

If your pain is worrying every day about “where is the money coming from”, I have your solution.

If you lay awake at 2:00am wondering how you are going to pay the bills, I have your solution.

If you are wondering how you are going to manage financially when you are 90 years of age, I have your solution.

If you are struggling to help your kids through university, I have your solution.

If you are suffering in quiet desperation about putting enough food on the table, I HAVE YOUR SOLUTION!

Check this out: Rapid-Fire to Retire

Sign up for free and learn how to earn from your business in 6 different ways.

There is a reason you are reading this today. I am here to help ease your pain.

Christine Till

The Marketing Mentress

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LinkedIn Tip #133 - LinkedIn and Facebook Marketing Secrets

23Oct

The biggest kept secret to LinkedIn and Facebook is in the Groups.

How many LinkedIn groups are you in? How many Facebook groups are you in? You can be in as many as 100 LinkedIn groups. I am in well over 100 Facebook groups.

How about you?

Are you just flogging your products and services on LinkedIn and Facebook?

How is this working for you?

I don’t know about you, but when I see people flogging their products and services on LinkedIn and Facebook, it makes me feel like I am being slapped in the face!

What’s that all about?

How do you feel when you constantly see people flogging their products and services at you on these social media platforms? Do these “floggers” make you feel like they are your friend? Have they tried to build a relationship with you first?

I have posted several blog posts about this type of marketing and I am baffled as to why people do not seem to be getting the message.

Here is the Rule of 10 Posts:

  1. Six out of every 10 posts you schedule per platform should be posts that you share from someone else…famous quotes…YouTube talks/presentations…posts from Goodreads, etc.
  2. Three out of every 10 posts you schedule per platform should be posts that you have written yourself…and they are merely to educate and inform. You DO NOT PITCH YOUR STUFF in these blogs. You can attach your links to your website and social media or landing page if you like.
  3. ONLY ONE out of every 10 posts you schedule per platform should be a pitch selling your products and services…inviting people to see your new “this”, or to your workshop, or to a meeting, etc.

Tell me, where in this Rule of 10 Posts do you see anything about flogging your stuff with every post?

The more you flog, the more you turn people off toward you and your products and services.

You may well have THE ONLY products that work, but you will NEVER build much of a business if all you do is flog your stuff! You will succeed only in having people delete your profile.

Here is a piece of news:

When you “like” someone’s business page, you then will see all the posts that they place on Facebook through their business page. Simply unlike the pages of people who flog at you all the time.

Do a search of the groups on LinkedIn and Facebook, and then consciously select and join those groups where you feel your ideal clients will be hanging out. You can flog your stuff in these groups. However, just a word of caution here too. Remember to use the Rule of 10 Posts.

We all like to be educated, informed and entertained just a tad. Think about this when you are planning your marketing program.

Do you have a marketing plan?

If you don’t have a marketing plan, you need to sit down with someone who can help you with that. It takes some work, but you will then have a plan to follow. People without a marketing plan tend to end up pitching to their audience all the time.

Here is what I see happening:

Business Owners wake up in the morning and realize that their sales funnel is almost empty. In other words, they have no new clients coming into the sales funnel. They get all excited and start flogging and pitching all over the internet.

That’s not marketing. That’s flogging and pitching.

Do you want to be known as someone who flogs and pitches all the time? I am sure you don’t.

If you are feeling lost as to exactly what to do to help you with your marketing plan, contact me and I can get the right help for you.

Remember what Zig Zigglar said, “When you do the things that most people won’t do, when you don’t feel like doing them, you will have the things that most people won’t have.”

Do you want to be the one who “has what most people don’t have”? Then get off your backside and do a proper marketing plan. Stop flogging and pitching your stuff all the time.

Christine Till

The Marketing Mentress

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LinkedIn Tip # 132 – “What is the best way to get engagement?”

27Sep

“I see people tagging well connected people but I don’t feel like that is right if I really don’t have a strong connection with them.”

In response to the question and statement above from a valued connection on LinkedIn, I thought it pertinent to answer it here.

Tagging well connected people increases your visibility with their network. When they like and share your posts, there is a huge possibility of connections for you to people you need and want to know for business.

Before LinkedIn closed it down, there was a way to check what your extended reach was. Back then, I probably only had around 5500 connections on LinkedIn, and an extended reach of over 94,000,000. I also wondered back then why this was relevant?

When you tag people in your network who are huge centers of influence, make sure that you choose people who have over 500+ connections in their networks. (If you are on the free platform, you can only see the 500+. If you are on a paid platform you can find their total connection number on their profile. You just need to know where to look.)

You see, it is not all about you and the people you are directly connected to. It is about who THEY are connected to. Remember it is not all about you. Networking online works through the united cooperation of many connected individuals, whose networks are also interconnected. The online web of connections is a huge matrix, far larger than any one person can imagine. If little ole me can have an extended reach of over 94 million with only 5500 connections, there must be more to this LinkedIn matrix than we can imagine.

Take it a step farther.

When you tag people, also check what groups they are in and join one of those groups. Once you are accepted in the group, you can use your free inmail to send a direct message to them and start building a relationship with them. You get 15 free inmails a month, and they can only be used in the groups.

Remember that you are building a relationship with them first. Find out what they are looking for and see if there is someone in your network you can introduce them to.

Don’t worry! They will turn around and ask about you too. When they do. Please-Please-PLEASE don’t slap them in the face with a pitch!

You are merely reaching out to your connections/centres of influence to find a need, want or desire that you may be able to help them with.

Reach out with love of other people in your heart. Stop thinking, “What can I say to help close a sale here?” If this is your approach, people will run away in droves!

Remember, it takes time to build the relationships you need and want for business.

Got a LinkedIn question? Send me a message with your question and I will answer it here in my blogs.

Christine Till

The Marketing Mentress

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Marketing Tip # 30 – Is your Message Box Full?

1May

When was the last time you called someone and they did not pick up the phone, but when you tried to leave a message…their mailbox was full?

What went through your mind when this happened to you?

Did you feel affronted? How did you feel?

Here is what usually happens subconsciously to us when we receive a message like this. Many times the person we are calling has either called you, or you have set up a time to chat. It may even be an off the cuff “thinking of you” call. All the same, you could not leave them a message.

How rude is that?!

Are you feeling like you even want to call them back? Or do you want to do business with them?

People that do not empty their mailboxes on a regular basis probably need to get an assistant if they are that busy, but most of the time, they are just unorganized.

So, if you are unorganized and if you want more business, that message box needs to become a priority.

Having a full message box tells people you are not ready to do business.

How do you feel when you are confronted with “this message box is full”?

Personally, it makes me feel like I do not want to do business with this person.

I would love to read some of your comments about your feelings toward people with full message boxes.

How can we help these people see the light?

Christine Till

The Marketing Mentress

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LinkedIn Tip # 117 – Are you Liking and Sharing?

19Apr

Are you wondering why people just “like” your posts?

I see people liking people’s posts all the time on all levels of social media. However, people seem far more hesitant to share a great post on LinkedIn than any other social platform.

Do you know why that is?

I do.

It isn’t because they are jealous of any competition.

The main reason people don’t share other people’s great posts is because they do not want to take away from their own marketing program.

Know what?

Those marketing programs are all very “me” centered.

Zig Zigglar always said: “If you help enough people get what they want, then you will get what you want.”

Are you helping people get what they want? Or are you helping people get what you want?

Think about it.

The schooling I have had and the books I read speak about building credibility and trust with our potential clients before they will ever buy from us.

If someone comes to my “store” and I don’t have the right fit for them, I always refer them to someone I know can help them. Those people remain my loyal friends and come back to me later for things that I can help them with. They are also more likely to refer me to their contacts as well.

The way social media works best is by sharing one another’s posts. There might be someone in my network, for instance, who can use something from someone I am connected with. By sharing a great post about a product or service from one of my connections with my network, I open up a whole other network of possible customers for them.

The product or service will not take away from me, because it is not something that I would use for my business, but I know that other people could use it.

“You scratch my back, and I’ll scratch yours.” That is the principle behind sharing other people’s posts on LinkedIn.

Also, take a moment to comment on the post as well.

When you do this, here is what happens. The person that you shared their post for will check out your profile and notice you every time you share and comment and like their posts. Pretty soon, you will notice that they will also start to do the same with your posts.

When you just “like” the posts from your network, you are telling them that you are hiding in a way by “holding your cards close to your chest”.

One thing you can do to help get the ball rolling is to post some great quotes. These will help people start to recognize you and create activity with your posts. Then throw in a few of your own blogs and one pitch about your company.

If you always post about your company and all the things your company does, you will also turn people off and they will perhaps “like” your post out of courtesy, but they will not comment on or share it.

The next time you are on LinkedIn checking your Home page, check out some of the other posts and make a conscious effort to check out profiles of people whose posts you like. If you are impressed with their profile, Like, Share and Comment on their posts.

I have built many great friendships as a result of doing this very thing.

Check out some of my other posts on LinkedIn.

Christine Till

The Marketing Mentress

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LinkedIn Tip #116 - Have you set up your LinkedIn Profile like a Business Page?

19Apr

Are you confused as to what exactly you can do to promote your business on LinkedIn?

Have you set up your LinkedIn profile like a business profile…no experience listed…no education listed…excluding all the personal information?

Recently I received a message from LinkedIn regarding violations of their Terms of Use. LinkedIn suggested I get in touch with all my LinkedIn connections to warn them about this serious violation.  LinkedIn is taking drastic measures to send profiles in violation of the LinkedIn Terms of Use to “LinkedIn Jail”.

One of the things I did when I first started setting up my profile on LinkedIn 9 years ago is read the entire Terms of Use! I wanted to make sure that I was behaving myself on their platform. I also wanted to know how to protect myself.

Right in the beginning of the Terms of Use, LinkedIn says that profiles that are not in compliance will be sent to “LinkedIn Jail” (or words to that effect).

What is “LinkedIn Jail”?

“LinkedIn Jail” is not being able to open your LinkedIn profile one day. No matter what you do, you cannot get into your profile. Your password does not work. Your email does not work. You simply cannot access your profile no matter what you do. This is “Linkedin Jail”.

“LinkedIn Jail” means your account is frozen.

Once your account is frozen, it takes at least 10 days to two weeks to gain access again. LinkedIn puts you through a myriad of hoops to qualify to have access to your profile again.

Now just what will get your profile frozen?

One of the key things that will get your account frozen faster than anything else on LinkedIn is simply setting up your profile like a business page.

Your profile page is for your personal profile. Once you set up your profile page, then you can set up your FREE Company page. Then you can promote your Company page like crazy. Invite people to follow your page. Be active on your page. Be responsive on your page.

Every day I meet LinkedIn profile pages that have been set up like a company page. The business logo is displayed where the personal headshot should appear. The background picture is all about their business. The page is set up purely as a business.

I know that many people do not want to have their personal information listed on LinkedIn, but if you want to use LinkedIn for promoting your business, and you try to hide, people will not trust you.

Business is built on the basis of Know, Like, and Trust. It takes time to build Trust. People Trust people first before they will Trust your business.

Your business cannot build Trust all by itself. Your business needs to be associated with a person and the Trust must be built with the person first before people will ever take a look at your business.

How trustworthy are you? How trustworthy do you appear on your LinkedIn profile.

Stop hiding and you will gain credibility and Trust.

Christine Till

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Review of A House Divided

19Apr

Hannah was killed by her own son!

This was not in her vision of being given in marriage to a Son of Lehi. She was to “live a life of righteousness with a worthy priesthood holder”.

How could a son of Lehi and her own child have gone so wrong?  Why? Why? Why?

What could possess your own son to stone his own mother?

This sequel to Daughter of Ishmael completely surprised me! What happens next totally threw me for a loop.

The story carried me into thinking more deeply about what women must have experienced during the times of Lehi’s family in the new world.

I was drawn into the story as though I was standing right there watching and experiencing everything right along with the families of Lehi and Ishmael. I could smell the bushes, the tents made of hides and the fires burning. I could feel the blows of anger and the harsh words.

Then when there were words and actions of love and kindness, they were a relief to me as I felt how the characters in A House Divided lived their uncertain lives in this new country.

As I read A House Divided, I gained a deep respect for the people of Lehi because of how the righteous became stronger and stronger in their faith in God.

I am impressed with the strength of Nephi and how he was told by the Lord what he needed to do…and he just “Did it”!

Christine Till

The Marketing Mentress

 

Linkedin Tip #111 - 12 Things You Need To Check On A Profile Before You Connect.

14Dec

Have you ever connected with someone on LinkedIn and then discovered that there was no real way you could ever help them with business? Or have you connected with people on LinkedIn and then wished you had not connected with them?

Here are some ways you can make sure that the connections you are making are the ones you need and want for business:

1. Do they have a professional headshot?

If you are in business, there is no excuse for a poor headshot...or no headshot at all. It makes you look like you are not serious about business. "Selfies" do not cut it! It makes you look broke. Hate to be blunt, but there it is. The impression you want to present is one of professionalism and a centre of influence. Personally, I do not accept connections from profiles with no headshot, unless I know them personally, or through another connection.

If you own a company, then it is your responsibility to pay for professional headshots to be done with ALL your staff. ALL your staff need to have a stellar profile, one that you would be proud to say, "they work for me".

2. Just their name goes in the name line.

They must have at least their first and last name. This is not where you put all your cuma cum lades. Your graduate degrees will show up in your education section. That is where you can list these.

3. Look for a headline that states more about how they help people.

For instance, if the profile belongs to a realtor the headline might read like this,

"Realtor | #1 in Sales 2016 |  Specializing with Farms & Ranches | Helping you find the perfect Central Alberta location for you and your family."

There are 137 characters available here, so when people use them, it makes a huge difference. This way they have differentiated themselves from all their competition. It says a lot about the person right there.

4. The Summary.

Many profiles that I check don't even have a summary and most of the ones that do have one, just list all their qualifications. They do not tell anything about who they are and why they do what they do, mixed in with what they do. There should be a professional story about them. Remember there are approximately 1200 characters available here.

What makes a profile stand out is if they also have other pictures and videos of them in business attached to their Summary.

5. Experience.

In the experience, we should be able to see a description about what they did at the different positions they have held. If there is just the name of the company and the years they worked there, that is not enough.

It is also good to see how long they have held positions. It speaks to their integrity.

6. Education

Where they studied and what was studied is important. Again, if they just list the name of the university and the years attended, you know nothing about exactly what they studied. This detail can make all the difference in your decision to connect with them.

7. Honours and Awards.

Did they receive any special awards, like a first place trophy in public speaking?

Check this out.

8. Volunteering.

Have they been a regular volunteer for a special organization? How many years have they volunteered? What was their responsibility there?

9. Endorsements.

How many people have endorsed them for skills? How many skills do they have listed?

10. Recommendations.

Check to see what people are saying about the person, and what this person has said about others.

11. People also viewed.

Check to see who else is viewing their profile. Perhaps there are some people there that you would also like to check out as well, and request an introduction.

12. What have they published?

Have they written anything that will give you insights to who they are and what inspires them to do what they do?

As we review this list, it can also inspire us to make sure we have them included in our own profiles.

So...what is your LinkedIn profile going to tell us?

More helps and tips through the Marketing Mentress.

Christine Till

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