LinkedIn Tip #142 - Why Do I Need A Headshot?

27Mar

Do you have a professional headshot on your LinkedIn profile?

If you do not have a headshot on your LinkedIn profile, why is that?

One of the criteria many people judge whether they will add you to their network or not is based on whether you have a professional headshot showing on your profile.

If you are one of those people who does not feel comfortable putting your headshot on your LinkedIn profile, or anywhere online, for that matter, you might like this little comparison.

Years ago when I was managing several hotels in British Columbia, one of the things that I was adamant about was making sure that housekeeping kept the front foyer spotlessly clean.

Can you guess why that was?

You see, when guests come into a hotel and they see dirt or mud smudges all over the carpet and tile flooring, the thought that goes through the back of their minds is, “I wonder if they wash the sheets?”

The same thing applies to having a headshot on your profile here on LinkedIn. No headshot, or having a logo, or other picture in the headshot location leaves people wondering, “What are they trying to hide?”

When we are looking for business on LinkedIn, or anywhere online for that matter, having a good headshot creates credibility online. No headshot creates uncertainty and loss of credibility.

Remember that you only have 3 seconds to make a great first impression online. The first second, viewers of your profile check out your headshot and background picture. The second second, they check out your name…and only your name goes here. The third second, they check out your Headline.

If you miss any one of these three items, you lose your chances of ever doing business with that profile viewer.

Personally, I consider myself to be a LION on LinkedIn. LION stands for LinkedIn Open Networker. A LION will accept a connection request from pretty much anyone on LinkedIn. However, I have a caveat here. If the person requesting me to add them to their network does not have a headshot, or has a logo or other picture up there where the headshot belongs, I think long and hard about whether I will accept that connection.

The profile page is supposed to be all about you, and not your business. The company page and group page are for you to highlight your company with.

When I started using LinkedIn, I read the entire terms of use for this platform. I wanted to know exactly what was expected and how I needed to handle myself when interacting on LinkedIn.

Also, when you request acceptance into a group on LinkedIn, if you do not have a headshot, you deplete your chances of being accepted into the group.

No headshot? What are you trying to hide?

Got a LinkedIn question? Forward it to me and I will answer it in my next blog.

Make it a great day!

Christine Till

 

LinkedIn Tip #138 – Can you Create Residual Income with LinkedIn?

12Dec

For years I have been using LinkedIn to search for people who need my services. It requires that I be on LinkedIn for at least an hour a day…usually longer. I have a routine to check 5 things each time.

  1. I check who’s viewed my profile and respond to them asking them what the question was they had in mind to ask me when they were by my profile.
  2. I check who wants to connect with me and decide who to accept. Here I also use the business cards I have collected from recent networking meetings and invite those people to connect with me.
  3. I check my Home feed to see if my articles and posts appear.
  4. I check my Notifications to see what kind of activity has been created through my profile that day and respond in kind. Often I see activity in my groups, which takes me there to respond to comments on my posts, etc.
  5. I check my InMail box and respond to all the messages there.

When we have an online presence, we need to be using it every day…especially LinkedIn.

I have taught many of my clients how to do the same, but I have noticed that once I have helped one client, I need to find another one I can help.

There is no residual income created through LinkedIn. If we want to get clients through LinkedIn, we need to either pay LinkedIn huge money to do it for us, or do it ourselves. Don’t get me wrong, the tools are great! There is no residual created through it.

That said, I have also noticed the same with Twitter, Facebook, Instagram, Google+, Pinterest and basically all the online platforms. None of them create residual income for you. You must keep searching every day for people who need and want your products and services.

It takes either a lot of time marketing our businesses ourselves, or we need to pay for advertising. The whole process can be daunting.

Another thing that I have also noticed is that the most successful businesses in the world are successful because they have learned how to leverage their connections. How can you do this with your online marketing?

There is light at the end of the tunnel!!!

I have found a platform that helps you create residual, ongoing income online!

Yes, they help you set up your landing page, give you free advertising and marketing online for one year, direct traffic to your landing page, pay you commissions on your sales and much more. All you have to do is help the people who come to buy your products and services.

There is a realtor who just sold two houses on this platform the other day. There is someone else selling hair extensions. –And another person who is selling hot tubs!  Just so you know, there are 200,000 businesses using this platform with 45,000 in Canada alone.

Thus any business who wants to extend their market reach and get paid for it no matter their product, service or idea can handsomely profit on this platform.

Want to know more? Message me through LinkedIn or one of my links below.

Christine Till

The Marketing Mentress

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LinkedIn Tip #137 – Is there a way to see the profiles that link me to a 3rd level profile?

8Dec

This is a great question! I would like to thank Ria Wallace for her question.

When you are directly connected to someone, you can see all the profiles you have in common, the groups you have in common, their activity on LinkedIn and “People Also Viewed.”

When people are second level connections, you can see the connections you have in common, as well as the groups you have in common and the profiles of “People Also Viewed”. Personally, I have received great clients from the “People Also Viewed” list on someone’s profile.

If you are on a FREE platform, you cannot see past the second level connections activity.

LinkedIn wants us to “Upgrade to Sales Navigator or Recruiter to unlock additional filters.” This is a direct quote from LinkedIn.

You see, somewhere the “Piper must be paid.”

I have two sons who have been programmers for major companies. My eldest son is a lead programmer at Amazon. I know the kinds of salaries that these people command just by their knowledge and expertise. The companies need to charge for products and services they offer in order to pay the hundreds of employees it takes to keep the business running.

There was a day when you could send out 300 or more FREE InMails a day to people you did not know, when you were on the FREE LinkedIn platform. That day has long since disappeared. We are privileged to have the 15 FREE InMail with the FREE LinkedIn platform today.

Remember that the biggest kept secret on LinkedIn is not necessarily in how far you can see into the connections you have in common, but it is in the groups. One thing I have noted over the years is that most people do not join any groups. LinkedIn has set up their algorithms today so that the platform searches for groups that would be appropriate for you based on your profile.

You can also scroll down to the bottom of all the groups that you are currently in and search for more groups to join. There are 1,485,784 groups to choose from when I click the search button at the bottom of my groups page. Personally, I look for groups with more than 10K members.

It used to be that you could search LinkedIn for all the groups that you wanted to join. Now, you are stuck with what they offer you. However, based on the groups that you are already in and your profile information, LinkedIn algorithms are excellent at bringing up suggested groups for you to join.

Would you like to know more about the groups?

Christine Till

The Marketing Mentress

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LinkedIn Tip #136 – How much are you paying for your marketing and advertising each month?

8Dec

There are those who cannot afford to pay someone else to do marketing for them, so they do it themselves. How much are you worth an hour? What rate do you bill yourself out at? Are you able to get the traction through your social media that you need and want for business by doing it yourself? What is your R.O.I. (Return on Investment)? Is what you are doing now working for you? Or are you dissatisfied with where you are going with your online marketing and thinking of hiring out?

Once you decide to hire out, the process begins. Who do you work with? Can you afford them? Will they actually be able to give you the R.O.I. you need and want for your business?

The big question is, “How do you decide?”

After working with LinkedIn for many years, I have noticed a couple of things.

  1. If you pay nothing, you usually get nothing in return. So, I got on a paid platform. Somewhere “the piper must be paid.” With a paid platform on LinkedIn, you get “Paid InMail”. This can be used to message people anywhere on LinkedIn that you do not know, or are not connected with directly. On the FREE LinkedIn platform, you get 15 FREE InMail a month. But here’s the catch, you can only use these FREE InMail in the groups. Did you know this? One thing I have noticed is that most people on LinkedIn don’t join any groups, and the ones that do join groups might only join one or two. Are you aware that you can join up to 100 groups on LinkedIn? The groups are the biggest kept secret to LinkedIn!

 

  1. When using LinkedIn, I noticed that I always have to be searching and communicating with new connections to build the relationships I need and want for business. The same goes for my LinkedIn clients. LinkedIn is a great platform to use for finding business, but you need to know how to use it effectively. Even then, LinkedIn, itself, does not pay you any dividends or ongoing income for the work you do with your clients. You have to continually find new clients and customers. LinkedIn does not pay you a residual income in any way.

 What do you do to create residual income?

One thing that my business coach always taught me was that the most wealthy businesses and the most wealthy people are wealthy because they have learned how to leverage their connections. They have many types of Joint Ventures in place that pay them a residual income. Do you know how to leverage your connections on LinkedIn to create residual income for yourself or your business? Would you like to know how to create ongoing income through LinkedIn?

Link up with me and let’s have a chat.

Let me know your LinkedIn questions and I will blog the answer for you.

Christine Till

This is a great question!

When you are directly connected to someone, you can see all the profiles you have in common, the groups you have in common, their activity on LinkedIn and “People Also Viewed.”

When people are second level connections, you can see the connections you have in common, as well as the groups you have in common and the profiles of “People Also Viewed”. Personally, I have received great clients from the “People Also Viewed” list on someone’s profile.

If you are on a FREE platform, you cannot see past the second level connections activity.

LinkedIn wants us to “Upgrade to Sales Navigator or Recruiter to unlock additional filters.” This is a direct quote from LinkedIn.

You see, somewhere the “Piper must be paid.”

I have two sons who have been programmers for major companies. My eldest son is a lead programmer at Amazon. I know the kinds of salaries that these people command just by their knowledge and expertise. The companies need to charge for products and services they offer in order to pay the hundreds of employees it takes to keep the business running.

There was a day when you could send out 300 or more FREE InMails a day to people you did not know, when you were on the FREE LinkedIn platform. That day has long since disappeared. We are privileged to have the 15 FREE InMail with the FREE LinkedIn platform today.

Remember that the biggest kept secret on LinkedIn is not necessarily in how far you can see into the connections you have in common, but it is in the groups. One thing I have noted over the years is that most people do not join any groups. LinkedIn has set up their algorithms today so that the platform searches for groups that would be appropriate for you based on your profile.

You can also scroll down to the bottom of all the groups that you are currently in and search for more groups to join. There are 1,485,784 groups to choose from when I click the search button at the bottom of my groups page. Personally, I look for groups with more than 10K members.

It used to be that you could search LinkedIn for all the groups that you wanted to join. Now, you are stuck with what they offer you. However, based on the groups that you are already in and your profile information, LinkedIn algorithms are excellent at bringing up suggested groups for you to join.

Would you like to know more about the groups?

Christine Till

The Marketing Mentress

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Have You Read The Latest Statistics?

23Oct

Are you a Boomer? Are you ready to retire? I mean, are you financially self-sufficient enough to retire?

Did you know that 84% of people who reach retirement age in Canada are not financially stable enough to retire? (Average Income of Seniors 1976-2014)

Did you know that 30% of all new businesses started in Canada since 2012 are started by people over 50 years of age? (

Did you know that in the last two years, 3 out of five businesses started in Canada are by women?

Did you know that women are the most broke people in the world, no matter which country you check out?

Are you one of these statistics?

Did you know that there is a solution to help all of these people?

When I published my book, Fired at Fifty, as I spoke to many audiences, there were people who would speak to me afterwards and they would tell me stories of being fired just before or just after their 50th birthday. These are mostly Boomers.

When these people, who are aged 50+, went to find another job, do you know what they found out?

They were being offered minimum wage!!

Is it ageism?

I don’t think it is, really. I think it is just simply a business decision to save money on pensions, wages, and their extended medical program. People over 50 years of age get paid more, and they tend to use the extended medical program more, and they will be looking for a good pension at 65 years of age.

If someone showed you a fabulous solution to ease your pain of being less than financially self-sufficient when you retire, would you like to know more?

If your pain is worrying every day about “where is the money coming from”, I have your solution.

If you lay awake at 2:00am wondering how you are going to pay the bills, I have your solution.

If you are wondering how you are going to manage financially when you are 90 years of age, I have your solution.

If you are struggling to help your kids through university, I have your solution.

If you are suffering in quiet desperation about putting enough food on the table, I HAVE YOUR SOLUTION!

Check this out: Rapid-Fire to Retire

Sign up for free and learn how to earn from your business in 6 different ways.

There is a reason you are reading this today. I am here to help ease your pain.

Christine Till

The Marketing Mentress

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LinkedIn Tip #133 - LinkedIn and Facebook Marketing Secrets

23Oct

The biggest kept secret to LinkedIn and Facebook is in the Groups.

How many LinkedIn groups are you in? How many Facebook groups are you in? You can be in as many as 100 LinkedIn groups. I am in well over 100 Facebook groups.

How about you?

Are you just flogging your products and services on LinkedIn and Facebook?

How is this working for you?

I don’t know about you, but when I see people flogging their products and services on LinkedIn and Facebook, it makes me feel like I am being slapped in the face!

What’s that all about?

How do you feel when you constantly see people flogging their products and services at you on these social media platforms? Do these “floggers” make you feel like they are your friend? Have they tried to build a relationship with you first?

I have posted several blog posts about this type of marketing and I am baffled as to why people do not seem to be getting the message.

Here is the Rule of 10 Posts:

  1. Six out of every 10 posts you schedule per platform should be posts that you share from someone else…famous quotes…YouTube talks/presentations…posts from Goodreads, etc.
  2. Three out of every 10 posts you schedule per platform should be posts that you have written yourself…and they are merely to educate and inform. You DO NOT PITCH YOUR STUFF in these blogs. You can attach your links to your website and social media or landing page if you like.
  3. ONLY ONE out of every 10 posts you schedule per platform should be a pitch selling your products and services…inviting people to see your new “this”, or to your workshop, or to a meeting, etc.

Tell me, where in this Rule of 10 Posts do you see anything about flogging your stuff with every post?

The more you flog, the more you turn people off toward you and your products and services.

You may well have THE ONLY products that work, but you will NEVER build much of a business if all you do is flog your stuff! You will succeed only in having people delete your profile.

Here is a piece of news:

When you “like” someone’s business page, you then will see all the posts that they place on Facebook through their business page. Simply unlike the pages of people who flog at you all the time.

Do a search of the groups on LinkedIn and Facebook, and then consciously select and join those groups where you feel your ideal clients will be hanging out. You can flog your stuff in these groups. However, just a word of caution here too. Remember to use the Rule of 10 Posts.

We all like to be educated, informed and entertained just a tad. Think about this when you are planning your marketing program.

Do you have a marketing plan?

If you don’t have a marketing plan, you need to sit down with someone who can help you with that. It takes some work, but you will then have a plan to follow. People without a marketing plan tend to end up pitching to their audience all the time.

Here is what I see happening:

Business Owners wake up in the morning and realize that their sales funnel is almost empty. In other words, they have no new clients coming into the sales funnel. They get all excited and start flogging and pitching all over the internet.

That’s not marketing. That’s flogging and pitching.

Do you want to be known as someone who flogs and pitches all the time? I am sure you don’t.

If you are feeling lost as to exactly what to do to help you with your marketing plan, contact me and I can get the right help for you.

Remember what Zig Zigglar said, “When you do the things that most people won’t do, when you don’t feel like doing them, you will have the things that most people won’t have.”

Do you want to be the one who “has what most people don’t have”? Then get off your backside and do a proper marketing plan. Stop flogging and pitching your stuff all the time.

Christine Till

The Marketing Mentress

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LinkedIn Tip # 132 – “What is the best way to get engagement?”

27Sep

“I see people tagging well connected people but I don’t feel like that is right if I really don’t have a strong connection with them.”

In response to the question and statement above from a valued connection on LinkedIn, I thought it pertinent to answer it here.

Tagging well connected people increases your visibility with their network. When they like and share your posts, there is a huge possibility of connections for you to people you need and want to know for business.

Before LinkedIn closed it down, there was a way to check what your extended reach was. Back then, I probably only had around 5500 connections on LinkedIn, and an extended reach of over 94,000,000. I also wondered back then why this was relevant?

When you tag people in your network who are huge centers of influence, make sure that you choose people who have over 500+ connections in their networks. (If you are on the free platform, you can only see the 500+. If you are on a paid platform you can find their total connection number on their profile. You just need to know where to look.)

You see, it is not all about you and the people you are directly connected to. It is about who THEY are connected to. Remember it is not all about you. Networking online works through the united cooperation of many connected individuals, whose networks are also interconnected. The online web of connections is a huge matrix, far larger than any one person can imagine. If little ole me can have an extended reach of over 94 million with only 5500 connections, there must be more to this LinkedIn matrix than we can imagine.

Take it a step farther.

When you tag people, also check what groups they are in and join one of those groups. Once you are accepted in the group, you can use your free inmail to send a direct message to them and start building a relationship with them. You get 15 free inmails a month, and they can only be used in the groups.

Remember that you are building a relationship with them first. Find out what they are looking for and see if there is someone in your network you can introduce them to.

Don’t worry! They will turn around and ask about you too. When they do. Please-Please-PLEASE don’t slap them in the face with a pitch!

You are merely reaching out to your connections/centres of influence to find a need, want or desire that you may be able to help them with.

Reach out with love of other people in your heart. Stop thinking, “What can I say to help close a sale here?” If this is your approach, people will run away in droves!

Remember, it takes time to build the relationships you need and want for business.

Got a LinkedIn question? Send me a message with your question and I will answer it here in my blogs.

Christine Till

The Marketing Mentress

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Marketing Tip # 30 – Is your Message Box Full?

1May

When was the last time you called someone and they did not pick up the phone, but when you tried to leave a message…their mailbox was full?

What went through your mind when this happened to you?

Did you feel affronted? How did you feel?

Here is what usually happens subconsciously to us when we receive a message like this. Many times the person we are calling has either called you, or you have set up a time to chat. It may even be an off the cuff “thinking of you” call. All the same, you could not leave them a message.

How rude is that?!

Are you feeling like you even want to call them back? Or do you want to do business with them?

People that do not empty their mailboxes on a regular basis probably need to get an assistant if they are that busy, but most of the time, they are just unorganized.

So, if you are unorganized and if you want more business, that message box needs to become a priority.

Having a full message box tells people you are not ready to do business.

How do you feel when you are confronted with “this message box is full”?

Personally, it makes me feel like I do not want to do business with this person.

I would love to read some of your comments about your feelings toward people with full message boxes.

How can we help these people see the light?

Christine Till

The Marketing Mentress

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LinkedIn Tip # 117 – Are you Liking and Sharing?

19Apr

Are you wondering why people just “like” your posts?

I see people liking people’s posts all the time on all levels of social media. However, people seem far more hesitant to share a great post on LinkedIn than any other social platform.

Do you know why that is?

I do.

It isn’t because they are jealous of any competition.

The main reason people don’t share other people’s great posts is because they do not want to take away from their own marketing program.

Know what?

Those marketing programs are all very “me” centered.

Zig Zigglar always said: “If you help enough people get what they want, then you will get what you want.”

Are you helping people get what they want? Or are you helping people get what you want?

Think about it.

The schooling I have had and the books I read speak about building credibility and trust with our potential clients before they will ever buy from us.

If someone comes to my “store” and I don’t have the right fit for them, I always refer them to someone I know can help them. Those people remain my loyal friends and come back to me later for things that I can help them with. They are also more likely to refer me to their contacts as well.

The way social media works best is by sharing one another’s posts. There might be someone in my network, for instance, who can use something from someone I am connected with. By sharing a great post about a product or service from one of my connections with my network, I open up a whole other network of possible customers for them.

The product or service will not take away from me, because it is not something that I would use for my business, but I know that other people could use it.

“You scratch my back, and I’ll scratch yours.” That is the principle behind sharing other people’s posts on LinkedIn.

Also, take a moment to comment on the post as well.

When you do this, here is what happens. The person that you shared their post for will check out your profile and notice you every time you share and comment and like their posts. Pretty soon, you will notice that they will also start to do the same with your posts.

When you just “like” the posts from your network, you are telling them that you are hiding in a way by “holding your cards close to your chest”.

One thing you can do to help get the ball rolling is to post some great quotes. These will help people start to recognize you and create activity with your posts. Then throw in a few of your own blogs and one pitch about your company.

If you always post about your company and all the things your company does, you will also turn people off and they will perhaps “like” your post out of courtesy, but they will not comment on or share it.

The next time you are on LinkedIn checking your Home page, check out some of the other posts and make a conscious effort to check out profiles of people whose posts you like. If you are impressed with their profile, Like, Share and Comment on their posts.

I have built many great friendships as a result of doing this very thing.

Check out some of my other posts on LinkedIn.

Christine Till

The Marketing Mentress

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LinkedIn Tip #116 - Have you set up your LinkedIn Profile like a Business Page?

19Apr

Are you confused as to what exactly you can do to promote your business on LinkedIn?

Have you set up your LinkedIn profile like a business profile…no experience listed…no education listed…excluding all the personal information?

Recently I received a message from LinkedIn regarding violations of their Terms of Use. LinkedIn suggested I get in touch with all my LinkedIn connections to warn them about this serious violation.  LinkedIn is taking drastic measures to send profiles in violation of the LinkedIn Terms of Use to “LinkedIn Jail”.

One of the things I did when I first started setting up my profile on LinkedIn 9 years ago is read the entire Terms of Use! I wanted to make sure that I was behaving myself on their platform. I also wanted to know how to protect myself.

Right in the beginning of the Terms of Use, LinkedIn says that profiles that are not in compliance will be sent to “LinkedIn Jail” (or words to that effect).

What is “LinkedIn Jail”?

“LinkedIn Jail” is not being able to open your LinkedIn profile one day. No matter what you do, you cannot get into your profile. Your password does not work. Your email does not work. You simply cannot access your profile no matter what you do. This is “Linkedin Jail”.

“LinkedIn Jail” means your account is frozen.

Once your account is frozen, it takes at least 10 days to two weeks to gain access again. LinkedIn puts you through a myriad of hoops to qualify to have access to your profile again.

Now just what will get your profile frozen?

One of the key things that will get your account frozen faster than anything else on LinkedIn is simply setting up your profile like a business page.

Your profile page is for your personal profile. Once you set up your profile page, then you can set up your FREE Company page. Then you can promote your Company page like crazy. Invite people to follow your page. Be active on your page. Be responsive on your page.

Every day I meet LinkedIn profile pages that have been set up like a company page. The business logo is displayed where the personal headshot should appear. The background picture is all about their business. The page is set up purely as a business.

I know that many people do not want to have their personal information listed on LinkedIn, but if you want to use LinkedIn for promoting your business, and you try to hide, people will not trust you.

Business is built on the basis of Know, Like, and Trust. It takes time to build Trust. People Trust people first before they will Trust your business.

Your business cannot build Trust all by itself. Your business needs to be associated with a person and the Trust must be built with the person first before people will ever take a look at your business.

How trustworthy are you? How trustworthy do you appear on your LinkedIn profile.

Stop hiding and you will gain credibility and Trust.

Christine Till

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