In 1981, Diane Dumont left her west coast home in Victoria, British Columbia, to embark on an exciting journey that led her to various corners of the globe. Just newly married, together Diane and her husband travelled and lived in countries such as; Ireland, France, Singapore, Brazil, Kuwait, Bahrain, Egypt, New Zealand, Hong Kong and the U.S.A.
Exhausted beyond comprehension and ready to quit, a saint came into my life.
We were living on a farm east of Red Deer, Alberta in the district of Joffre. We had sold property in Northern Alberta and put everything into building a house on this new piece of property, had run out of money, and were trying to work our real estate business to cover living expenses.
I seldom saw my children awake. I was in the office early in the morning calling "For Sale By Owners" or showing properties and holding open houses in the evenings and on weekends. I was top listing agent in our office and had lots of properties to show. I was never the best "closer" in the world, so I figured that if I had most of the inventory that other realtors would have to come to me for product. It worked like a charm!
However, when I was at home, the work just began. I was up late canning and preserving food from our garden to feed our family through the long winters. I was doing all the work that did not get done when I was at work. I was living on less than 4 hours of sleep at night most nights. Sometimes I even pulled all-nighters working to get ahead of my work.
I felt burnt out with this sinking feeling that I was going to have a nervous break-down. Me...the perpetual cheerful person of the family, and my office!
One Sunday I was sitting in the hallway at church with one of my, not so reverent, children trying to teach them what it meant to be reverent, when a girlfriend came up to me. She asked me if I was ok? It shocked me to have her ask me that, but I was at the end of my rope, so I just blurted out..."I feel like I'm going to have a nervous breakdown!"
My girlfriend quickly asked if she could chat with me for a bit because she had something very important to share about this revelation. She was my friend and I welcomed a sympathetic ear. So she pulled up a chair beside me and began sharing her story.
I had no idea that her husband was a counsellor with Community Services. She shared that her husband had told her many times, that as he counselled with many people who had nervous breakdowns, he had discovered that virtually every time someone had a nervous or mental breakdown, at some point, they had made a mental decision to "give up".
Then she told me that once a person has a nervous breakdown, they never ever completely regain their original strength and acuity of mind. Once they have given up the first time, it becomes easier and easier to have a breakdown again and again. They end up on medications that keep them in a dazed mind-frame for the rest of their lives.
When she told me that, I was in shock!
She shared with me some key things that people need to practice on a regular basis to keep themselves mentally strong and able to rise above any level of stress in their lives.
Know what that was?
"You were given this life because you were strong enough to live it!"
Rise up to your challenges. Face them head on. Be honest. Be true to yourself. Practice integrity in all you do. Remember that you can do anything you put your mind to. You can choose to have a nervous breakdown or you can choose to be a person of strength. It is all up to you.
Stop blaming life and other people for your challenges in life. We are all given "hic-ups" along the road of life. What we end up with at the other end of life depends on how we choose to deal with them.
I choose to be a woman of strength. What about you?
-And, No, I never did have that nervous breakdown. I never will!
The LinkedIn Marketing Mentress
Did you know that you can get 80% of your business through LinkedIn?
When it comes to online marketing, people seem to think that it is all about blasting people over and over again. Talk about feeling like you are being slapped in the face!
I remember when faxing was going strong, "blasting" was the view people had then. People got angry and turned off their fax machines because of wasting paper.
With email there is no paper involved. So, when emailing took over from the faxing programs, people appreciated an email much more than a fax, because now they could just "delete".
Today if the message being sent is too long, or it does not grab our attention immediately with its subject line, we automatically hit "delete". Have you found yourself doing this too?
The challenge with faxing and emailing is that these are both based on the principle of quantity, not quality.
In sales, numbers DO count, but...how about if you could control those numbers and build more solid relationships instead?
Here's what I mean.
When we blast a message out to people, we need to have thousands of addresses/emails/fax numbers in our list. The ROI is maybe 1/2%.
Let's take that further.
Back in the "snail mail" days when we used flyers sent via the post office, the ROI was as high as 1%.
When we took the flyers and personally delivered them into the hands of the business owners, or prospective customer and built some rapport with them, the numbers went to 10 or 20% ROI.
As we take time to build relationships with people through educating , informing and entertaining them, the numbers get even better.
LinkedIn published these statistics in February of 2015. The percentage of B2B leads generated through each social network:
· LinkedIn - 80.33 percent
· Twitter - 12.73 percent
· Facebook - 6.73 percent
· Google+ - 0.21 percent
· B2B leads are most likely to convert between 1 and 4 pm.
· 1 in 3 posts that triggered engagement had a question mark in it.
· The update posts that performed the best had 248 characters.
First Place : 62% of B2B marketers consider LinkedIn to be effective!
It is all about the relationships.
Looking for help with your LinkedIn?
The LinkedIn Marketing Mentress
Would you connect with someone on LinkedIn if you did not know them?
How would you feel about friending someone who never answered their door?
Let's say a friend of yours tells you about this wonderful person who lives on your block in town, and that you should reach out and befriend them, because they have some awesome service that you really need and want. So you go up to their door, and knock. You have a bag over your head because you are shy and self-conscious. You get no response, but you know someone is home because you can see through a little peek hole in the corner of your bag, shadows moving inside, and hear music playing. So you knock again...still no response...a third time...same response.
What do you do now?
You go back to the friend who suggested this new friend possibility for you, and they suggest you go reach out to someone else this time, This time you remove the bag and they respond by answering the door and inviting you inside. You discover what things you have in common and can help each other with, and set a time to meet more formally.
How do you think the first person felt about you? Why do you think they would not answer their door?
This is real life. This is how most of us would respond in real life. Am I correct?
Let's take this to building relationships online.
Say that someone sends you a connection request on LinkedIn. They do not have a headshot, or they have a logo, or a baby picture, or one with their spouse, or their favourite car, or a nice vacation spot. How do you feel when you receive a request to link up with these people?
Did you know that hiding your picture is not going to save you from online goblins? All someone needs to steal your identity is your full name and birthdate. That is all they need to build a solid profile on you. They can steal your house, your car, your bank accounts, your credit. I know because I had someone try to do it to me.
Here's the straight goods.
The more active you are online and the more connections you have, the less likely your profile/identity will be stolen. When you have a lot of friends who know you well online, they will know immediately when you start doing strange things online that are not in keeping with how they know you. When they see strange things happening with your online presence, they will probably do like I do...phone you and ask why you are "stuck in Scotland and in need of funds."
The more you try to hide from people online and still try to do business, the more you risk identity theft and phishing challenges.
Here's the shtick.
-If you are online to build relationships with people you want to know and do business with, they are also looking for the same thing. When we try to hide by not using a professional headshot, it sends a message to everyone that we are trying to hide something from them. They will be hesitant to connect with you and even more hesitant to do business with you.
We are now living in the "Age of Connectivity".
You would not go to your neighbour with a bag over your head trying to build a relationship with them for business. The same applies online.
We need to be just a tiny bit transparent online, in order to build those relationships where people will get to know, like and trust you. If you are like most people in business, you also want to do business with people you know, like and trust.
Bottom line is use a professional headshot.
-And never put your birthdate on any of your profiles. If you do, put the wrong one.
Need some help with your LinkedIn?
The LinkedIn Marketing Mentress
Paul Mantello is a certified professional coach, speaker and creator of the F.A.I.L Operating System. Paul is very passionate about helping his clients and is dedicated to helping them break the vicious cycle of programming and financial poverty that is continuously being passed down from one generation to the next.
Paul empowers his clients by teaching them the proper tools, tips and techniques that are necessary for improving their core way of thinking, leading and managing. He also uses his top secret tool, called the "S" Factor. The "S" Factor is a powerful tool that allows clients the ability to see exactly what is limiting their "S"uccess; therefore allowing for greater results in less time.
As a real estate and business venturist, Paul also brings his experience and wisdom from Wall Street and his career as a licensed stockbroker. It is at one of the top leading coaching schools in the world that Paul earned his coaching and energy leadership certifications. (IPEC - Institute of Professional Excellence in Coaching)
Paul is a passionate and dedicated family man; he is the father of two boys and a loving husband to his wife, Laura, of 14 years. He was born and raised in New York before moving to New Jersey with his wife in 2002. As a volunteer, he enjoys giving back to the community as a local firefighter. Paul loves to coach little league baseball as well as to help empower children to dream big and expand their minds and possibilities.
Paul believes that everyone is born with the ability to create their own lives; which can be accomplished with the proper training and knowledge.
In our interview today, Paul reveals his F.A.I.L. Operating System and "S"uccess program keys.
Contact Paul at:
Sifting Through The Noise - 2C Success - Christine Unterthiner, Branding Navigator, & Christine Till, The Marketing Mentress.
Are You Delivering the Right Message?
Is the idea of sifting through the noise, struggling to figure out how to market and brand yourself without breaking your budget, overwhelming?
Great news! This 6-week webinar is designed to show you how to create your brand and market it effectively so you can make money.
Christine Unterthiner, www.pilotbrand.com, and Christine Till, www.marketingmentress.com, have teamed up. We have complimentary businesses.
Christine Unterthiner helps small businesses with their brand and web design/development. She is a graphic designer with a passion for making people look good. Much of what she does includes helping businesses brand themselves and her favourite part of that is getting to know her clients through what she calls a discovery session. During this session you dig into why you are doing what you are doing and who you are doing it for. Christine comes to our program with 20 years of experience in the graphic and design industry.
Christine Till helps small businesses with their LinkedIn and online marketing. Together they bring a unique package never before offered through an online webinar! This vivacious, enthusiastic and intelligent entrepreneur has 20+ years of management and marketing experience in corporate business and the healthcare field. She is a noted public speaker, and hosts a radio 'podcasting' show dealing with social media and business marketing. She brings to your modern business theatre a wealth of knowledge, experience and expertise in marketing, using Linkedin.
Sifting Through the Noise is all about putting your own personal marketing program together on a shoestring budget.
Sifting Through the Noise
On the ranch twenty miles from Milk River, we had a party line.
Our closest neighbour was 9 miles away from our homestead.
We had to drive twenty miles to school every day, or just to go to town for necessities. The population then was around five to six hundred...counting babies!
Back to the party line.
For those who do not know what these were, they were a telephone line that went out to all the neighbouring farmers homes. Each home had one phone attached to the wall with a crank handle and a circular dial. Each farmer had his/her own special ring. Ours was two shorts and a long ring. When you heard your ring, you answered the phone.
The big drawback to this system was that everyone on the line could listen in on everyone else's call. So, when there was an emergency or a crisis, it did not take long for the word to get all over the country. Even when there was not an emergency, people would just listen in to hear what their neighbours were up to. Talk about gossip! It really travelled...and we didn't even need the internet!
Move forward to our modern day and age, and today with the internet.
Not a lot different from the "party lines".
With the party lines, we got used to the fact that we had to be careful what we chatted about on the phone, because we did not know who might be listening.
Today with all our social media, we have to be just as scrupulous, if not more so, about what we share online. What we are trying to communicate in jest can come across as brash and cutting. Sarcasm never works well online. We can damage a relationship forever or lose our jobs with just a few whimsical key strokes.
Here is some food for thought. If it is something you don't want your mother-in-law or your boss or your spouse and kids to know about, perhaps it would be a good idea to leave it offline.
Social media according to Christine says that we should keep everything online on a professional level. Always watch how we say things and what we say. Yes, we can share some great stuff, but never anything that might be hurtful or damaging to anyone else or yourself.
We thought that the party lines back in the day were scary! The internet is a hundred thousand times faster and way more scary if not used judiciously.
A word to the wise...Yes, be on social media and email, but learn how to be your best self through them.
Social media according to the Marketing Mentress.
The LinkedIn Marketing Mentress
Who do you know that has not reached 500+ connections on LinkedIn yet?
If you know someone who is struggling with LinkedIn to make it pay, please share this message.
Just so you know, I am getting 80% of my clients through LinkedIn. Your friends can too.
This webinar is for LinkedIn 101, beginners, and is happening April 25th from 2-4pm MST.
Thanks for your help!