Have you gone to LinkedIn to search for someone you know in business?

Networking is part of growing my business. I am very active with it both online and offline. When I meet people at live meetings, I ask for their business card and if it would be ok for me to connect with them on LinkedIn, Facebook, Twitter, Google+, etc. They usually tell me something like, "Sure, that would be great!"

When I get to my office, first thing I do is pull out the cards I have collected that day and type in each person's name to search for them on LinkedIn. What a revelation! I cannot believe what I find!

Shock! Shock! Shock!

Many times I cannot even find them on LinkedIn. Other times I find several people with the exact same name. When I try to decipher which of the duplicate names is the one I am searching for, I check the headlines.

Know what! More often than I would care to say, there is not even a headline showing.

Now, if I was trying to find them to do business and learn a bit about them before I called them, what kind of impression does that leave with me?

The other day I had a new client in my office. We were working on her profile to bring it up to "killer profile" status. Part of that process is to start inviting all the people my clients know to connect with them on LinkedIn. As we went through her Rolodex, we were surprised to find that 1/3rd of the people we tried to reach out to were not anywhere to be found on LinkedIn!

You spend many marketing dollars in an effort to appear like a center of influence and to elevate yourself as an expert in your field of business. Are you wasting those dollars by having an incomplete online presence?

Not to point fingers at anyone in particular, but I see this a lot. People spend big bucks to be featured in professional magazines or in a newspaper advertisement and do not have a LinkedIn presence.

What kind of an impression do you think that left with my client? Who do you think she will be doing business with in the future...or not?

It is a lot like building a million dollar home on a street of old houses valued at 1/6th the price. All the low valued properties reduce the value of the million dollar property. Mind you, the million dollar property improves the value of the older homes a tiny bit, but not as much as they devalue the expensive one.

I realize that life is busy and it takes time to learn all the social media, but it is free to us to use. All we need is to take some time to set up a profile with some information about our business and ourselves and what inspired us to do what we do.

Further to your online presence, when you agree to be a speaker in an online or offline venue, it is not up to the moderator to remind you. As an entrepreneur, it is your responsibility to be on top of your calendar. It reflects on everyone involved when a speaker does not show up.

It is all about presenting a uniform presence.

What is the impression you are leaving?

Christine Till

The Marketing Mentress



Have you been asking an expert for help with your LinkedIn platform lately?

Even though LinkedIn has been around since the turn of the 21st Century, most of the population still do not understand how to use it.

Experts on LinkedIn, have taken years to learn their craft. They carry the equivalent to a masters or doctorate degree in their area of expertise.

The sad part about being an expert with LinkedIn is that because everyone can use it for free, they think that they can just ask the experts for free help. However, the people who have become experts also need to pay their mortgage and put food on the table.

Because of this belief system, many experts like me offer a 30 minute complimentary consultation for people. They can come away from this consultation with concrete tips they can implement immediately to help them with their marketing.

If people want to really get serious about their LinkedIn marketing, there are several inexpensive webinars that they can access. These webinars are held every month, and the main thing that is different about these is that they are mine and I do them live.

Yes, I do record my webinars for distribution to those who registered, so they can refresh their memories. The key here is to understand that when you sign up for one of my webinars, I will be on each webinar live and in person. You can interact and ask questions during each of my webinars.

Because I was there once, I understand what it feels like to be new at online marketing and thus I have tremendous patience. There are no "stupid questions" on my show.

I have also been on a myriad of other people's webinars where the presenter spends the entire time up-selling the attendees to their other paid products or platforms. Because of this disappointment on my behalf, I have made sure that when someone signs up for one of my webinars, they get me live and in person.

When people attend my webinars, they can take away valuable tips and tricks for how to make money with LinkedIn that day. They do not just get one or two tips and then have to purchase the next product.

Here are my live webinars:

MM 101 - Doing it right the first time out. Developing a "Killer Profile".

https://mm101doingitright.eventbrite.ca  This is a beginner level for people with less than 500+ connections. (Second Tuesday - 7-9pm MDT)

MM 202 - The secrets of the groups. How to find your target audience and direct message them through the groups? Making money on LinkedIn!

https://li202groupsarethesecret.eventbrite.ca  This is an intermediate level for people who have been using the platform for at least 6 months and have 500+ connections, or have taken my 101 class. (Third Thursday, 7-9pm MDT)

MM 303 - Putting it all together. Getting your social media on autopilot so you can manage it on 15-30 minutes once or twice a day.

https://li303puttingittogether.eventbrite.ca  This is an advanced level for people who have 500+ connections and have been using the platform for a year or more, or have taken my 101 and 202 classes. (Fourth Thursday, 7-9pm MDT)

There is always an Early Bird rate for each of these webinars. Be sure to register early, so you can capture the Early Bird.

These three webinars run each and every month.

There is a limited seating availability on purpose. In order to offer you the best opportunity to ask questions and receive assistance on the spot, I have elected to keep these webinars small.

Let me help you prosper with LinkedIn.

Christine Till

The Marketing Mentress



"I only want to connect with people I know and in my area."

Sound familiar?

It is not all about the people you know or in your area. It is about who THEY know.

I am a L.I.O.N. (LinkedIn Open Networker) However, there is a caveat to that. I will not connect with people who do not have a headshot on their profile. It makes me feel like they are hiding something from me.

That said, I have connected with people all over the world. I have coached people about LinkedIn in Australia, New Zealand, Cyprus, Monaco, UK, all across the US and Canada.

I understand that not everyone is like me and their target market is probably more close to home. But...

Here is an example of what can happen.

I am connected to a gal in Vancouver, BC area. She is connected to a gal in Calgary, AB. The Vancouver gal is chatting with the Calgarian and discovers that she is looking for help with LinkedIn, so the Vancouverite refers the Calgarian, to me.

Voila! New Client!

That's the beauty of LinkedIn and social media.

Who would have thought that if I connected with someone in Vancouver, that they would refer me to someone in Calgary!

This is only one of many similar scenarios.

With all the great technology we have today, we can connect with people and work with them all over the world. If you offer a service, this is easy-peasy. If you have a product, you can always ship it.

Yes, I realize that there are some products and services you cannot ship or conduct at distance like hair dressing and restaurants, but remember it is not all about your direct connections. It is all about who they are connected to.

The next time you go to discard a connection request, think twice.

To learn more about marketing and branding best practices, check out our website.


To get help with LinkedIn, check out my profile page.


Christine Till

The Marketing MentressLinkedIn%2BSquare.jpg

I think I can do it alone; why do I need a coach?

Back when I first started using LinkedIn, I was totally new at any online marketing. I was also afraid of it.

Yup! That was me. Sound familiar?

If I had not had a coach to guide me, I would never have reached success in as short a time period. What took me a month would have probably taken more like a year, because I would have been frustrated then left it for a while, and then come back to it, then left it, and so on. That is what we tend to do when faced with something that is totally foreign to us. It takes time to warm up to the concept and become proficient with it.

When we work with a coach, the time span is shortened to 25% of the time it would take to learn from scratch on your own.

Here's the challenge.

Most all the social media platforms are free, so there is the thinking that we can just open up a business on a 'shoe-string' budget and do it all ourselves at no extra cost.

But what happens is we make many, MANY mistakes. Most of them we are not even aware of. And we lose business as a result of these mistakes.

Because we are unaware of our errors, the would-be customers we would have had, have already gone to our competition.

One of the biggest errors is to post something once a week. Guess what, nobody will see that post. It becomes even worse if we post something once a month.

Then there is the consistency of our platforms. Do they look uniform with your website, or are you just setting them up willy-nilly with everything different and no uniformity?

Did you know that many business owners do not even have a website? If they have one, it is not Search Engine Optimized. They have no idea what that even means.

Are we engaging with our audience?

We are brought back to that trust issue. People buy from people they trust.

Working without a coach ends up costing way more money in time wasted, mistakes made and business lost than it does when we use a professional who knows the ropes.

A coach can show us the best way, the simplest way, and the most efficient way to get the job done and make money.

After all, the bottom line is to make money. That is really what we got into business for isn't it?

Looking for a marketing and branding coach?

Call Christine Till

The Marketing Mentress




The secret to LinkedIn is through the groups; your own group and other's.

The comparisons made here are for those who are utilizing the FREE platform.

Before the big changes in October 2015, there were two types of groups; open groups and closed groups. You could only join up to 50 groups. You could send a message to members of the groups individually without being connected to them.

Since October 2015, there are no more open groups...only closed groups!

What is a closed group?

1. Anyone can ask to join the group.

2. Everyone has to be accepted into the group.

3. You cannot check out the discussion thread to see if the group is one that you want to join before joining.

The owners and managers of the groups can still send out a group message once a week...and LinkedIn monitors these very closely. These messages cannot be sent even 1 minute before the full 7 days are up to send out the next message. But this has always been the case.


You can join up to 100 groups now, which opens up our possible connections considerably.

However, now we cannot send direct messages to the members of the groups, to which we belong.

LinkedIn is in business to make money. 

Now, in order to send messages to people we are not connected to we need to be utilizing a paid platform, which allows us to send a number of "Inmails" every month.

Because of these changes, we need to be more aware of the tools at hand on this platform. I will be addressing some of these tools in my future LinkedIn Tips.

Got a LinkedIn question? Feel free to email me and I will answer it in my next blog.

Fired at Fifty: Stop Looking For Work and Discover What You Were Meant to Do.


Christine Till

The Marketing Mentress




LI: /christinetill


FB Bus: /themarketingmentress

Twitter: @mktgmentress

You know how some people can "beat" you into submission with a look and a twitch of an eyebrow?

That was my Grandmother! 

Not only was she the best storyteller in the whole wide world, she was also the best disciplinarian.

Know what? She never touched us! If looks could kill...

Don't get me wrong. Grandma loved us and we knew it because she would give us hugs and kisses and bake bread and cookies for us. But...we had to abide by her rules. It is amazing how she could encourage us to eliminate misbehaviour in a glance.

We all knew that look! Nobody ever dared to cross that look. We never knew what would happen if we disobeyed, and we didn't want to find out either.

Know what I mean?

Oh! And she would use our first and second names when we were in trouble. Yes, she incorporated all our senses. Somehow we knew how it would feel if she ever had to apply something physical, like a licking on the buttocks.

From the time we were very young, we learned obedience, work ethic, and self-discipline. 

Grandma would let me go outside to play, but after I took off walking for a mile into a pasture coulee where nobody could find me, boundaries were enforced. 

Grandma, Mom, Dad, Grandpa, the hired men and anyone within earshot on the ranch was commandeered to find me. 

The pasture I had wandered into was muddy, and I got stuck in the mud along a hillside directly above a dam that my Dad had built to capture and save water for livestock. 

No sooner had I begun to realize that I was in trouble, than I saw a big, grey dog flash by around the side of the hill and disappear. 

Just then, my Grandma and Mom found me!

Grandma yelled, "The coyotes were going to get you!" That was what I saw disappear around the hill! 

Well, to say that I was frightened of coyotes is an understatement, somehow I found my footing, pulled my feet from the mud and ran as fast as my little legs could carry me, mud clods flying, to the arms of my Grandma and my Mom. 

Yup! I got the "LOOK"! I never did that again!

Many great things came from Grandma's "iron pot" besides great stories and her wonderful home made baked beans. Lessons of courage, integrity, honesty, being true to your word, respect, love and honour, to name a few. It was not just stories that were pulled from Grandma's iron pot, but love and life's experiences were also found there.

So, what were the two lessons that I learned from my Grandma's iron pot?

1. To always do what my parents and Grandparents told me, because that protected me from possible harm and helped me for the future.

2. To never question authority or be sassy back because life and living in this world is a privilege and not a right. 

Yes, I learned to be polite to my elders and everyone I met and to accept the tasks that were given me. I learned never to complain when my back hurt from hoeing the garden. 

Grandma taught me how to raise my own kids by her great example of hard work and integrity. 

I really miss my Grandma!

These lessons I apply to my own business today. I have a huge work ethic and respect for others.

What are the lessons you learned from your childhood.

Have you thought of automating your social media?

Fired at Fifty: Stop Looking For Work and Discover What You Were Meant to Do.

Christine Till

The Marketing Mentress




LI: /christinetill


FB Bus: /themarketingmentress

Twitter: @mktgmentress

So you started a LinkedIn group and have 2500 members; now, no activity!

It has been a while since you checked in on your group to see how everyone is doing, and realize that the last time someone posted to your group was six months ago. Your group has stagnated. What do you do now?

There are many LinkedIn group managers who are in that dilemma right now. It is partly because of the huge changes that LinkedIn has implemented, but the main reason your group is stagnant is your own fault. I know that you are busy and I hate to be blunt, but here's why.

1. As a group owner/manager, you must be on that group every day monitoring and commenting on the different discussion threads. Get someone to help you manage your group, so it does not all rest on your shoulders.

2. There must be a message sent out to your members once a week from the management of the group keeping the members apprised of new thoughts and ideas. In this message, you can pitch to your followers things about your next workshop or webinar, or product special, etc.

3. You need to post discussions in your own group regularly. There should be a post from you as the owner every day. Make your posts engaging, educational and informing.

4. Monitor the discussions coming into your group discussion thread. Check to be sure that they are appropriate and not pitches. Your group members will lose interest if they feel like they are always being pitched to.

5. Be thankful to your group members. Give them accolades about their great posts and thank them for their contribution to your group. Have you thanked them yet?

Once you consistently do this, you will find that your group will be revitalized in a very short period of time.

Remember the "Rule of 10": For every 10 posts, 6 are reposts from someone else; 3 are posts you have written yourself; 1 is a pitch. Just work the numbers and you will succeed!

People want to be educated and informed, not pitched to all the time.


Christine Till

The Marketing Mentress



Twitter: @mktgmentress

One year since the big LinkedIn updates and we are still finding surprises!

Well, if you are not using it much, you may have just discovered them.
No worries! In the LinkedIn Book of Christine, it is all good!
The groups received a huge overhaul.
Now we only have to use the "Advanced" search tool to look for key people we want to know and do business with. It used to be that you could use this tool, or go directly into each group to perform a search of the members there. Then you could send them a message, follow them, or ask them to connect with you. You did not even have to know them in order to message them.
Here are the keys to the "Advanced" search tool:
  1. You can select more specific search parameters. For example: You can choose which type of connections to search or which groups you wish to search. You can get your search nailed down to the postal code for the exact area in which you wish to search. So Cool!
  2. You can set up a search and just leave it in place for a while. LinkedIn will continue to search for those parameters and send you the results, depending on how often you wish to receive these results. The frequency of emails can be set up through your settings menu.
  3. You can search your first connections, or second connections, or groups, or 3rd plus connections. My suggestion would be to search one of these at a time. With each group that you search, for instance, you can change your search criteria as many times as you wish until you have exhausted all your options for that group. Once your search results stop bringing up results, it might be a good idea to leave the group and search another one.
Play with the "Advanced" search tool for a bit and discover how slick it really is. The "Advanced" search tool is not really that new. You could always perform these types of searches. Most of us did not use these to their max. However, the new updates have refined this type of searching, in my humble opinion.
The fact that LinkedIn will keep sending you results from your searches until you change them is phenomenal!
Once you find some key people you would like to build a relationship with, you can take it from there. Remember that the relationships are built online, and real business gets done offline, face-to-face.
People want to do business with people that they know, like and trust. It takes time to build those relationships. It may take as long as 3-6 months to start getting business through LinkedIn, but if you are building solid relationships with people, taking your eyes off yourself and finding ways you can help others first, you will be amazed how LinkedIn will work for you.
Christine Till
The Marketing Mentress

Have you been wondering exactly how to use LinkedIn to market your business?

This is my slogan that has evolved out of my challenges encountered through starting and running my own business. The first time I set foot on LinkedIn was May 24th of 2009. I was so scared of putting my face up there and opening myself up online that I read the entire terms of use for LinkedIn! I wanted to know exactly what I had to do and what was expected of me on this platform.

I was scared to death! 

Here is what I thought: I figured that as soon as I opened up an account, I would be inundated with hundreds of clients that I could not even begin to handle. Imagine that!

Guess what happened?

It took me several months to build up my clients. I did manage to get clients in the first month, but not enough to pay the bills. What this taught me was that it takes time to build trust with people, so they will reach out to you and want to do business.

I discovered that building relationships with peopleonline was just the same as building relationships in person, face to face.

We need to be willing to share a little from our own heart about what makes us tic...we need to be willing to share our"why". We need to share a bit about "who" we are. When we try to hide completely, people just do not trust us. They can sense that we are holding back and hiding something from them.

Now, we do not need to share all the skeletons in our closets, but we do need to share our "why". What inspired you to do what you do?

I notice this in the first 3 seconds of viewing someone's profile. Remember that you only have 3 seconds to make a great first impression on LinkedIn. People see our headshot and how welcoming we look with that great smile, then they check out our name and third, they check out our headline.

If we just state our degrees and titles in our headline,it says nothing about how we can help them. It says nothing about how we are different from our competition, who also have the exact same titles. There has to be something in our headline that makes people want to read on to our Summary.

Through all the challenges of learning how to build a"killer profile" on LinkedIn and how to build the relationships I need and want for business, my tagline has evolved.

Sometimes it just takes sheer 'grit' when you are building a business. There is nothing else that can replace tremendous tenacity and desire to fulfill your dreams.

It took me time to find my vision for my future. In fact,I am still working on building my vision. I have discovered that every business owner continually works on building their vision for the future of their business.

I am not alone, and neither are you.

I have to push through every day. There are times when Ifail and there are time when I am hugely successful...but I know in my heart that I can, I will, and I shall not be denied.

You can do it too. Develop your slogan. You are the only"you" there is, and only you can do your business the way you do it.

You can, you will, you shall not be denied!

"Where there's a Till, there's a will; Where there's a will, there's a way!" (Christine Till)

Got questions about marketing and branding online and offline? Check us out: http://www.2csuccess.com

Christine Till

The Marketing Mentress





Easter Seals is all about helping people in Alberta with disabilities feel fulfilled.

The funds that are raised through their innovative events are all used to help fund people with disabilities in Alberta. The money stays right here.

The Easter Seals Mission is to provide services that foster inclusion, independence and recreation for individuals with disabilities and medical conditions.

Easter Seals Alberta is a registered charity that has served Albertans since 1951. Albertans connect with us for direct services, programs, advocacy and public education. 

Our dedication to our clients helps them achieve:

  • Full potential
  • Accessibility
  • Mobility
  • Future independence 
  • Open access to communities they contribute to

We also fund disability solutions through financial assistance, summer camp, advocacy, public and consumer education. We provide solutions and change lives. 

In addition, we provide fully accessible facilities including Easter Seals Camp Horizon ‘for the kids’ and Easter Seals McQueen Residence for adults.

Easter Seals Alberta is a provincial licensed member of Easter Seals Canada and protects the intellectual property of the Easter Seals mark and assists to coordinate national programs and fundraising opportunities for the provincial partners. Visit Easter Seals Canada for more information about the national organization.


Charitable Registration Number 10669 4169 RR0001

Donate: http://easterseals.ab.ca/Site/AboutUs.aspx  

Darla Zuk

Events Manager

Easter Seals Alberta

Suite 404, Mayfield Business Centre

10525 170 Street

Edmonton AB  T5P 4W2

Phone: 780-429-0137 Ext. 308   Fax: 780-429-1937





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