One year since the big LinkedIn updates and we are still finding surprises!

Well, if you are not using it much, you may have just discovered them.
No worries! In the LinkedIn Book of Christine, it is all good!
The groups received a huge overhaul.
Now we only have to use the "Advanced" search tool to look for key people we want to know and do business with. It used to be that you could use this tool, or go directly into each group to perform a search of the members there. Then you could send them a message, follow them, or ask them to connect with you. You did not even have to know them in order to message them.
Here are the keys to the "Advanced" search tool:
  1. You can select more specific search parameters. For example: You can choose which type of connections to search or which groups you wish to search. You can get your search nailed down to the postal code for the exact area in which you wish to search. So Cool!
  2. You can set up a search and just leave it in place for a while. LinkedIn will continue to search for those parameters and send you the results, depending on how often you wish to receive these results. The frequency of emails can be set up through your settings menu.
  3. You can search your first connections, or second connections, or groups, or 3rd plus connections. My suggestion would be to search one of these at a time. With each group that you search, for instance, you can change your search criteria as many times as you wish until you have exhausted all your options for that group. Once your search results stop bringing up results, it might be a good idea to leave the group and search another one.
Play with the "Advanced" search tool for a bit and discover how slick it really is. The "Advanced" search tool is not really that new. You could always perform these types of searches. Most of us did not use these to their max. However, the new updates have refined this type of searching, in my humble opinion.
The fact that LinkedIn will keep sending you results from your searches until you change them is phenomenal!
Once you find some key people you would like to build a relationship with, you can take it from there. Remember that the relationships are built online, and real business gets done offline, face-to-face.
People want to do business with people that they know, like and trust. It takes time to build those relationships. It may take as long as 3-6 months to start getting business through LinkedIn, but if you are building solid relationships with people, taking your eyes off yourself and finding ways you can help others first, you will be amazed how LinkedIn will work for you.
Christine Till
The Marketing Mentress

Have you been wondering exactly how to use LinkedIn to market your business?

This is my slogan that has evolved out of my challenges encountered through starting and running my own business. The first time I set foot on LinkedIn was May 24th of 2009. I was so scared of putting my face up there and opening myself up online that I read the entire terms of use for LinkedIn! I wanted to know exactly what I had to do and what was expected of me on this platform.

I was scared to death!

Here is what I thought: I figured that as soon as I opened up an account, I would be inundated with hundreds of clients that I could not even begin to handle. Imagine that!

Guess what happened?

It took me several months to build up my clients. I did manage to get clients in the first month, but not enough to pay the bills. What this taught me was that it takes time to build trust with people, so they will reach out to you and want to do business.

I discovered that building relationships with peopleonline was just the same as building relationships in person, face to face.

We need to be willing to share a little from our own heart about what makes us tic...we need to be willing to share our"why". We need to share a bit about "who" we are. When we try to hide completely, people just do not trust us. They can sense that we are holding back and hiding something from them.

Now, we do not need to share all the skeletons in our closets, but we do need to share our "why". What inspired you to do what you do?

I notice this in the first 3 seconds of viewing someone's profile. Remember that you only have 3 seconds to make a great first impression on LinkedIn. People see our headshot and how welcoming we look with that great smile, then they check out our name and third, they check out our headline.

If we just state our degrees and titles in our headline,it says nothing about how we can help them. It says nothing about how we are different from our competition, who also have the exact same titles. There has to be something in our headline that makes people want to read on to our Summary.

Through all the challenges of learning how to build a"killer profile" on LinkedIn and how to build the relationships I need and want for business, my tagline has evolved.

Sometimes it just takes sheer 'grit' when you are building a business. There is nothing else that can replace tremendous tenacity and desire to fulfill your dreams.

It took me time to find my vision for my future. In fact,I am still working on building my vision. I have discovered that every business owner continually works on building their vision for the future of their business.

I am not alone, and neither are you.

I have to push through every day. There are times when Ifail and there are time when I am hugely successful...but I know in my heart that I can, I will, and I shall not be denied.

You can do it too. Develop your slogan. You are the only"you" there is, and only you can do your business the way you do it.

You can, you will, you shall not be denied!

"Where there's a Till, there's a will; Where there's a will, there's a way!" (Christine Till)

Got questions about marketing and branding online and offline? Check us out:

Christine Till

The Marketing Mentress



Easter Seals is all about helping people in Alberta with disabilities feel fulfilled.

The funds that are raised through their innovative events are all used to help fund people with disabilities in Alberta. The money stays right here.

The Easter Seals Mission is to provide services that foster inclusion, independence and recreation for individuals with disabilities and medical conditions.

Easter Seals Alberta is a registered charity that has served Albertans since 1951. Albertans connect with us for direct services, programs, advocacy and public education. 

Our dedication to our clients helps them achieve:

  • Full potential
  • Accessibility
  • Mobility
  • Future independence 
  • Open access to communities they contribute to

We also fund disability solutions through financial assistance, summer camp, advocacy, public and consumer education. We provide solutions and change lives. 

In addition, we provide fully accessible facilities including Easter Seals Camp Horizon ‘for the kids’ and Easter Seals McQueen Residence for adults.

Easter Seals Alberta is a provincial licensed member of Easter Seals Canada and protects the intellectual property of the Easter Seals mark and assists to coordinate national programs and fundraising opportunities for the provincial partners. Visit Easter Seals Canada for more information about the national organization.


Charitable Registration Number 10669 4169 RR0001


Darla Zuk

Events Manager

Easter Seals Alberta

Suite 404, Mayfield Business Centre

10525 170 Street

Edmonton AB  T5P 4W2

Phone: 780-429-0137 Ext. 308   Fax: 780-429-1937





Did you know that there are far more men, who are professional speakers, than women? Why is that?

As I interviewed Lisa Vanderkwaak, she revealed the secret behind why there are more men commanding the stage than women.

Lisa is the Founder and CEO of REAL U Institute™, a professional coaching company that focuses on training emerging and high-level women leaders to  communicate with passion, purpose and transformational impact.

 REAL U Speaking Institute™ was created in 2008 to meet the growing demand for women who are able to lead with confidence, courage, and transformational impact. REAL U™ Coaching programs are designed to strengthen women leaders in the areas of Relationships, Engagement, Authenticity, Leadership style, and Unique contributions to the people they serve.  This includes equipping women to speak with clarity,  confidence and skill, while staying true to her authentic, feminine self.   You may be like most women and have put your dreams on hold,  lost your voice along the way, or simply have never been given permission to speak publicly.

Over 20 years ago, when Lisa first started speaking and training leaders, she quickly became aware of the challenges of being a woman in leadership and the lack of mentors and role models to learn from. She did whatever it took to be around such women,  to be coached and mentored by them, and believed in  investing financially in expanding her personal capacity and in sharpening her  leadership skills. Today Lisa is passionate about  helping women like you, own your personal power, identify  your unique message and develop the confidence you need to go beyond simply communicating information to connecting deeply with your team or any audience in transformational ways.

Lisa is often referred to as a Transformation Catalyst and Communication Expert.  Her ability to engage audiences in transformational thinking helps create shifts in mindsets and perceptions and inspire action.

In addition to being a Speaker, Corporate Coach and Certified World Class Speaking Coach, Lisa is also a best-selling author.

REAL U Institute™
(W) 780-938-5798
Get your Free 52 Real U Speaking Tips to Uplevel your Public speaking skills!
You can also find Lisa on these sites:

For more information about how to obtain a spot on my show:

Christine Till

The Marketing Mentress
TTR: @mktgmentress
FB: /christinetill
LI: /christinetill
Skype: rustyt49
"Shine FM's mission is to love God by serving people - meeting practical and spiritual needs."

At Shine FM they know that they impact the lives of people across Alberta and around the world. It is a station that is designed to be safe and fun for the whole family. They are a Christian station with the goal of spreading the good news across Alberta. They create relevant and interactive radio that includes positive and uplifting music.

Ryley Strand has been in sales since he was seventeen. Part of the reason he joined Shine FM was because of the positive impact that it has had on those around him. Ryley's biggest passion in life is seeing people reach their potential whether it is in business or their personal lives.

Shine FM gives him the opportunity to help businesses grow and for people to achieve their goals and dreams.

The average listener for Shine FM remains on the station listening for an average of 4 hours at a time.

Most of their listeners are Mom's. They are the ones in the family who make the majority of buying decisions.

Dial in at 105.9 in Edmonton; 90.5 in Red Deer; 88.9 in Calgary.

When you use Shine FM for your marketing program, notice the difference they make to your bottom line.



Author & Inspirational Speaker,Sue Paulson

Sue received her first audience applause at age 10 after recitinga poem at church.  She attended her firstpersonal growth workshop at age 24 and learned to teach it. By 34, she wasdeveloping and conducting corporate workshops. She traveled Alberta as a paidspeaker with topics such as stress reduction, change management, and teamdevelopment.


In 1996, Sue began the first of her 15 years teaching businesswriting, public speaking, and study skills part time at MacEwan University. In1999 she published her first book – a best seller, Tips & Tools for Student Success. It was followed in 2003 byher award-winning Tips & Tools toSpeak with Confidence.


For her 50th birthday, Sue successfully challenged herself toperform 5 minutes of stand-up comedy on Amateur Night at Yuk Yuk’s.   She has worked as a voice over artist,composed music, coached budding speakers, and appeared as an expert on TV andradio shows talking about Dating for Older Adults.


Sue rode a camel to the pyramids in Egypt, survived two bankruptcies,birthed and raised a wonderful son, and experienced two liberating divorces.


More than just a remarkable voice of her generation, Sue's wit andwisdom spans decades of experience of living life as a conscious and empoweredwoman. She has learned how to balance life's passions with its necessities.Thriving since her near death experience in 2007 and bouts of cancer in 2011and 2012, Sue has big plans for the next stage of her life.


Her latest book, “MagnificentMisery – From Adversity to Ecstasy” was released in October, 2015. Inspiredto share her experiences, Sue speaks to audiences about “The Healing Call ofCancer”.

Meet Sue Paulson:

Twitter: @suepaulson8

Facebook: Sue Paulson



Did you know that over 15% of seniors 55+ in Canada are homeless?

We are so privileged to live in this free land. We have access to all the best quality food and water...yet there are people who are approaching the latter years of their lives struggling to feed, clothe and house themselves.

What's with that?! I am in shock at these numbers. We are supposed to be prosperous!

When I heard these statistics, I immediately wanted to know what I could do to help. I am not a multi-millionaire, but I have a great idea!

I interviewed Jimmy Morrison, the Community Relations Supervisor for Operation Friendship Seniors Society in Edmonton, AB, so we could get the word out to all our connections both on and off the internet. Jimmy has been here just over 4 years and has a strong passion for their clients. He is in charge of their volunteer program, social media, fundraising and community engagement.  Jimmy has a strong background in media and marketing for over 14 years.  He came on board to help create more awareness for Operation Friendship Seniors Society and the wonderful work being done here.  Jimmy invites you to look at their website – and look at all the wonderful programs they offer seniors 55 plus. 


Last Summer I witnessed a miracle happen in our community: I witnessed everyone pulling together and raising over $168,000 to help the family of the fallen police constable who was killed in action. They did it in just a few days.

I figure that if we can pull together to help a family in need, we can pull together to help these seniors, who have given to our community for many years, only to find themselves in a position where they can no longer work to properly feed, clothe and shelter themselves.

I couldn't help but think, "How many people in our community are only two paycheques away from being in this same situation?"

I could go on with statistics that I have discovered about our aging population, but I want to focus on what Operation Friendship Seniors Society does for these seniors.

Operation Friendship Seniors Society provides 3 meals a day, 365 days a year to hundreds of seniors right here in our own community! This is a huge feat! They have a big housing complex that houses many seniors to help keep them out of the cold. They need more space and more food.

Here is my brainwave:
If we each donate $5-10 dollars and share this link with 200 of our online connections, who share this with their 200 connections, who share with their 200 connections, etc., we will be able to help them raise enough money to build another building to help house the 15% or our senior population who are homeless, as well as provide meals for them.

The personal goal I have is to raise $100,000 this year to help Operation Friendship Seniors Society.

Can they count on you?

Click here to donate to this worthy cause:  

Twitter Handle - @OFSS1969

Facebook – Operation Friendship Seniors Society (OFSS)

Christine Till

The Marketing Mentress


Are you experiencing a downturn in the market; sales plummeting out of control?

In my humble experience, I have seen many companies cut costs as soon as they begin to see a dip in their sales and the first thing they cut is their marketing budget.
Can you believe it?!
It baffles me that companies would cut off their pipelines to their "food chain".
After many years of experience in sales and marketing, I have come to realize that the marketing should be the last thing to get cut.
If cuts must be implemented, then start with office expenses and entertainment for the staff. Cut on staff hours, and perhaps the number of staff you have in place. Study other costs that can be reduced in some way.
I know it is hard to lay people off, but perhaps a simple hourly cut-back will suffice? Offer to have your staff take one day a month off without pay, so they can keep their jobs. Harsh I know, but at least you won't have to lay them off.
Once you have reviewed everything else, and are down to your marketing budget, before you cut think of the repercussions. You know how much you had to spend to get the sales in good times. Now is the time to ramp it up!
Look for ways you can ramp up your marketing with the least amount of investment possible. Now where do you think this is going?
Yes! Get online and use every free platform possible. 
Time is of the essence! Get a coach to help save you time and money in the end. If you use someone who has experience with social media, it will save you many hours of agony trying to learn it on your well as save you tons of mistakes along the way.
Once you get all your social media in place and running like a well oiled machine, then review things like your Yellow Pages. Perhaps reduce the size of the ads there, and the number of publications you are in.
Review your database of existing customers. Start reaching out to them on a regular basis through newsletters and phone conversations perhaps even the odd coffee meeting.
Remember, our diamonds usually are in our own backyard!
I'm Christine Till, The Marketing Mentress. I have helped over 300 businesses with their marketing, staffing and sales as well as conducted over 250 online radio interviews.
Call me: 1-780-904-9557
Email me:
Where are you at in the process of building your business? Are you still struggling? Here's help!

As the founder of "Womanition Magazine", Dorothy Briggs profiles women in business, entrepreneurs with products and services to sell, along with "Divorce Magazine Canada" which is a resource for people going through a loss, separation or divorce.

Womanition has become a CULTURE... a union of entrepreneurial women who are actively contributing to and improving Alberta's business environment in the following ways:

Dorothy has become a "connector extraordinaire" for small business entrepreneurs by establishing FIVE NETWORKING GROUPS which operate monthly in the surrounding Edmonton and Calgary areas, encouraging business connections throughout the various communities.  There are no membership fees or monthly dues. The attendee pays when they attend making these meetings available to all socioeconomic groups.

The "Womanition Bizbrigade - Leadership Conference" was created by Dorothy as a one day conference with a specific format and is held twice per year in Edmonton, reaching hundreds of people to educate and inspire and motivate! It is almost sold out for this upcoming October 23rd event! 

This year Dorothy has a special surprise at the Bizbrigade for women in business!

On October 23rd Dorothy is launching her first book on mentorship for women, "Mentoring Women Leaders". The goal is to hit the Amazon Best Seller charts that day!

Women are invited to go to and purchase the book for $18.99 US on October 23rd. By so doing, you can then register for a FREE 90 MINUTE WORKSHOP OR WEBINAR (if you are at distance) with three of the authors in her new book. There are several dates to choose from and the registration form with the list of topics is available below.

Scroll down the right side of the page to the person who invited you and register.


Are you one of those people who have been afraid of LinkedIn?

Are you afraid that as soon as you start getting active online you will be stalked and have your identity stolen?
Here's the straight goods.
The more people you are connected to and the more active you are online, the more difficult it is to steal your identity. Very simply because too many people know you, and as soon as someone steals your profile, their behaviour is nothing like you, and your friends will know immediately that something is awry! They will call you immediately, and you can then change your passwords to evict the predator.
One thing I learned very early in my online marketing career is that I needed a coach. 
I could not be a "lone wolf" and do it all myself. By the way, wolves hunt in packs. They do not do it alone.
Enough said.
My coach helped me get started, and to this day, I still use a coach/mentor. It has been worth every penny.
Because of the struggles and successes I encountered as I navigated LinkedIn, I realized that this was the platform that I needed to be using for my business. This was where the people were who could afford to buy my services. 
Here are the five things you need to know and do to get your LinkedIn on steroids:
1. The average age of people on LinkedIn is 43 years. Thus you have a more seasoned business entrepreneur.
2. The average annual income of people on LinkedIn is $120-125K. These are the people who can afford to buy our "stuff"! (The average income of people on Facebook is around $22K annually.)
3. LinkedIn is the most professional platform on the internet! Hands down the best!
4. Everyone on LinkedIn is there to do business. We just need to learn how to build the relationships we need for business with the people we want to know and do business with.
5. The secret to LinkedIn is in the groups. I have a 2 hour webinar that I teach covering tips and tricks using the groups on LinkedIn. I show you how to use the free platform like it was a paid platform...all legal and on the up and up. Big Key is that Nobody else is teaching this stuff!!!
For this month only, my webinars are only $47 Canadian. Next month they will return to their full price of $147 per 2 hr session.
Book your seat today!
LinkedIn 101 - Building a Killer Profile and Why We need one.
October 13 at 7pm MDT
LinkedIn 202 - The secrets of the Groups
October 15 at 6pm MDT
LinkedIn 303 - Putting it all Together
October 22 at 6pm MDT
See you then!
Christine Till
The LinkedIn Marketing Mentress
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