LinkedIn Tip # 117 – Are you Liking and Sharing?

19Apr

Are you wondering why people just “like” your posts?

I see people liking people’s posts all the time on all levels of social media. However, people seem far more hesitant to share a great post on LinkedIn than any other social platform.

Do you know why that is?

I do.

It isn’t because they are jealous of any competition.

The main reason people don’t share other people’s great posts is because they do not want to take away from their own marketing program.

Know what?

Those marketing programs are all very “me” centered.

Zig Zigglar always said: “If you help enough people get what they want, then you will get what you want.”

Are you helping people get what they want? Or are you helping people get what you want?

Think about it.

The schooling I have had and the books I read speak about building credibility and trust with our potential clients before they will ever buy from us.

If someone comes to my “store” and I don’t have the right fit for them, I always refer them to someone I know can help them. Those people remain my loyal friends and come back to me later for things that I can help them with. They are also more likely to refer me to their contacts as well.

The way social media works best is by sharing one another’s posts. There might be someone in my network, for instance, who can use something from someone I am connected with. By sharing a great post about a product or service from one of my connections with my network, I open up a whole other network of possible customers for them.

The product or service will not take away from me, because it is not something that I would use for my business, but I know that other people could use it.

“You scratch my back, and I’ll scratch yours.” That is the principle behind sharing other people’s posts on LinkedIn.

Also, take a moment to comment on the post as well.

When you do this, here is what happens. The person that you shared their post for will check out your profile and notice you every time you share and comment and like their posts. Pretty soon, you will notice that they will also start to do the same with your posts.

When you just “like” the posts from your network, you are telling them that you are hiding in a way by “holding your cards close to your chest”.

One thing you can do to help get the ball rolling is to post some great quotes. These will help people start to recognize you and create activity with your posts. Then throw in a few of your own blogs and one pitch about your company.

If you always post about your company and all the things your company does, you will also turn people off and they will perhaps “like” your post out of courtesy, but they will not comment on or share it.

The next time you are on LinkedIn checking your Home page, check out some of the other posts and make a conscious effort to check out profiles of people whose posts you like. If you are impressed with their profile, Like, Share and Comment on their posts.

I have built many great friendships as a result of doing this very thing.

Check out some of my other posts on LinkedIn.

Christine Till

The Marketing Mentress

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Review of A House Divided

19Apr

Hannah was killed by her own son!

This was not in her vision of being given in marriage to a Son of Lehi. She was to “live a life of righteousness with a worthy priesthood holder”.

How could a son of Lehi and her own child have gone so wrong?  Why? Why? Why?

What could possess your own son to stone his own mother?

This sequel to Daughter of Ishmael completely surprised me! What happens next totally threw me for a loop.

The story carried me into thinking more deeply about what women must have experienced during the times of Lehi’s family in the new world.

I was drawn into the story as though I was standing right there watching and experiencing everything right along with the families of Lehi and Ishmael. I could smell the bushes, the tents made of hides and the fires burning. I could feel the blows of anger and the harsh words.

Then when there were words and actions of love and kindness, they were a relief to me as I felt how the characters in A House Divided lived their uncertain lives in this new country.

As I read A House Divided, I gained a deep respect for the people of Lehi because of how the righteous became stronger and stronger in their faith in God.

I am impressed with the strength of Nephi and how he was told by the Lord what he needed to do…and he just “Did it”!

Christine Till

The Marketing Mentress

 

MM Tip # 25 - How do you Share, Give & Inspire Through your Blog?

19May

Do you have a blog?

Have you published a blog this week?

Do you wonder why writing a blog is so challenging?

Did you know that it is all about your "Why"?

As I have worked with clients to help them with LinkedIn and their online marketing presence, I have noticed something significant.

I would spend "X" number of hours with each client teaching them what to do to use LinkedIn and how to use a blog to create the know, like and trust they need and want for their business.

We would review and rehearse the step-by-step processes needed to accomplish their desired results. They learned how to do everything for themselves. That was the way they wanted it.

Then I would watch for their posts to come through the "Pulse" on LinkedIn. Or for their blog to show up on my Facebook. Or to find one of their blogs on Twitter and Instagram. I waited and waited and searched. What I discovered was appalling to me.

I discovered that most of my clients were not blogging!

It was at this time that I had a "light bulb" moment.

If these people are not blogging, then they must be stuck! I realized that there were more hidden blocks than I had realized. These people needed not only the "hows, wheres and why-fors". They also needed some help getting started!

So this is when I started offering to help with writing blogs. Writing blogs is a fun and simple process for me, so why not help others with their blogs?

Here are the two key ingredients needed for a great blog:

  1. You need to know your "Why". Once you know your "Why", your world suddenly opens and you gain inspiration about all the topics you can write about.
  2. Share, Give, & Inspire. Through your blog you can help others to find relief from their stresses that you can help eradicate. You can educate and inform your audience. It is not all about you. It is about them. This is not a time for you to pitch your stuff.

If you are worth $125 / hr, I can save you $75 by helping you find your "Why" and share, give and inspire through your blog.

Make it a great day!

Christine Till

The Marketing Mentress

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LinkedIn Tip #70 -Are You Being Nibbled to Death by a Duck?

1Oct

Feeling like you are overwhelmed with all the"little" things in your business?

When you started your business, you set up all the free platforms for your online marketing, and then what? Did you suddenly get business? Did customers come flocking by asking for information on your widget for this and what's-it for that?

I'll bet they didn't.

I'll bet that you got everything all set up and then felt stuck because you had no idea what you were doing or how to use any of the platforms. Am I right, or Am I right.

LinkedIn is where it's at in the book of The Marketing Mentress.

For years I used the free platform because I could direct message people to build the relationships I needed and wanted for business. However,now we can only send 15 free InMails a month, and those can only be used through the group messaging system. If you are using LinkedIn for business, 15 InMails will only last you a few days each month. You can purchase InMails at$10/InMail if you wish, but it is far less costly to just purchase a paid platform.

On the free platform, if you want to make lots of sales through LinkedIn, you need to use many round-a-bout systems to build those relationships. It takes a LOT of time.

How much time do you have for your LinkedIn marketing?

If you are like most business owners, you are feeling like you are "being nibbled to death by a duck". You have a myriad of urgent things pulling at you every day, all screaming for attention. Right!

Here is what I have discovered is needed to make your LinkedIn marketing run on all cylinders.

1. You need to use Sales Navigator, or at least the Business platform. (I went into this in one of my previous blogs. "Why you need to be on a paid platform.")

2. You need to have a profile for business on Facebook, Twitter, Google+, Instagram, Pinterest...depending on the type of business you have. Retail businesses gain traction with Yelp as well.

3. You need to use a paid auto-posting platform to pre-schedule your posts. I have tried free platforms, and they are so cumbersome that they did not save me much time. Personally, I recommend Sprout Social. (You get 30 days free trial.) On these platforms, you can connect all your social media platforms, including LinkedIn. Then you can schedule posts to automatically post on different days and at different times of day.

4. You need to use either a cloud platform to store your documents, or continue to purchase external hard drives, but my concern with external hard drives is where do you store these in case of fire, so then you need to purchase a fireproof cabinet to store them in...more costs. DropBox is free. Personally, I prefer this because then I can access my documents from anywhere around the world without having to carry an external hard drive along.

5. You need access to pictures for all your blogs. If you have an iPhone or the like,you can take great pictures, but do you have time to go take, edit and save pictures? I have a solution. 

6. You need to decide where and how often you want to place ads on LinkedIn or other platforms. More nibbling.

7. You need a website that is search engine optimized. If you have a website and it does not have SEO, then your site will be placed way down on page 150! 

"Nibble,Nibble, Nibble mouse! Who is nibbling on my house?"

Hence being "nibbled to death by a duck"!

If you are finding yourself in a position where you are wondering what you need to do next with your LinkedIn marketing, contact me. I can help you make money unleashing the true power of LinkedIn.

Discoverhow to put it all together. - with less $ than if you paid for advertising.

ChristineTill

TheMarketing Mentress

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Do You Feel Like You’re Herding Cats?

10Oct

00:0000:00
Bizbrigade-Oct-2015
Where are you at in the process of building your business? Are you still struggling? Here's help!

As the founder of "Womanition Magazine", Dorothy Briggs profiles women in business, entrepreneurs with products and services to sell, along with "Divorce Magazine Canada" which is a resource for people going through a loss, separation or divorce.


Womanition has become a CULTURE... a union of entrepreneurial women who are actively contributing to and improving Alberta's business environment in the following ways:

Dorothy has become a "connector extraordinaire" for small business entrepreneurs by establishing FIVE NETWORKING GROUPS which operate monthly in the surrounding Edmonton and Calgary areas, encouraging business connections throughout the various communities.  There are no membership fees or monthly dues. The attendee pays when they attend making these meetings available to all socioeconomic groups.

The "Womanition Bizbrigade - Leadership Conference" was created by Dorothy as a one day conference with a specific format and is held twice per year in Edmonton, reaching hundreds of people to educate and inspire and motivate! It is almost sold out for this upcoming October 23rd event! 


This year Dorothy has a special surprise at the Bizbrigade for women in business!

On October 23rd Dorothy is launching her first book on mentorship for women, "Mentoring Women Leaders". The goal is to hit the Amazon Best Seller charts that day!

Women are invited to go to Amazon.com and purchase the book for $18.99 US on October 23rd. By so doing, you can then register for a FREE 90 MINUTE WORKSHOP OR WEBINAR (if you are at distance) with three of the authors in her new book. There are several dates to choose from and the registration form with the list of topics is available below.


Scroll down the right side of the page to the person who invited you and register.

What is the BIG SECRET to Online Marketing?

12May

What a refreshing opportunity it was to be the interviewee instead of interviewer!

It was a pleasure to be a guest on Paul Mantello's show! It was an amazing experience and I would highly recommend it to everyone.

We connected through LinkedIn, of course.

Today we had the chance to chat about the keys to LinkedIn and what the BiG SECRET is to online marketing.

What are you doing to build those much needed and wanted relationships for business? Are you wondering why your system that you have been using on LinkedIn is not working that well?

Have you got any clients through LinkedIn yet? ... No? Could it be that you have bad breath...or could it be something else?

Here is what we had to say:

http://bit.ly/1QDKHGs

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