LinkedIn Tip #148 – How to Keep the Search Engines Happy!


Are you one of those people with all kinds of characters and icons throughout your profile? Tell me, when you see a profile peppered with all kinds of icons, what do you think of that profile? Is the profile easy to read, or is it very distracting?

Here’s the schtick!

Last summer I had the opportunity of speaking with a Google representative who specialized with Google Searches. Here is what he helped me to understand.

Three Things:

  1. Copy no longer needs to be long copy.
  2. Keywords are king.
  3. The search engines do not like all the icons in LinkedIn profiles.

Length of Copy

It used to be that the search engines wanted to have at least 1500 words to search through in order to find all your keywords. Now, the search engines just want short copy of 250 to 500 words. Just remember to use keywords in your copy.


Have you been wondering what to use for keywords in your blogs and on LinkedIn?

Here is a trick to use.

Think about what people would type into that search bar if they were looking for your type of product or service and did not know your name or the company you represent?

What would those words be?

If you are a realtor for instance, what would someone type into that search bar?

The secret is to specialize in a certain aspect of what you have to offer. I used to sell real estate before I had four children and was in the top ten of the entire MLS in Edmonton, AB. Know how I did it?

I specialized with FSBOs (For Sale By Owners). I watched what other realtors were not doing or avoiding and I did what they weren’t doing. So my keywords would include FSBO or For Sale By Owners. Sure I could sell any property to my clients that they wanted, but I learned that when you specialize, you get more business.

This was back in the days of Block Brothers. Remember them?

Now you know how old I am!!! EEp!

Use of Icons and the Search Engines

When people teach us to use these icons, we are making the search engines confused to say the least. The icons single out profiles by trying to figure the icons out, and the icons do it big time…at first. -But what the Google expert said was that this is actually down-grading your LinkedIn profile. The search engines get confused and then they blacklist your profile!

So at first, the profile gets lots of attention, but once the search engines cannot figure it out, they all blacklist the profile or any website that is using these icons.

Is this what you really want? “Not I, said the cat!”

Here is a tip for you. You know all your skills that you list on your LinkedIn profile? Try adding them in a sequential list at the very bottom of your “About” page. They are merely there to entertain the search engines.

Type in: Specialties: FSBO, For Sale By Owner, Marketing, Marketing Mentress, etc. -just as an example.

Remember that the more you can use appropriate keywords in your profile the more the search engines will love you.

You can join my webinar that demonstrates how to use keywords and set up a Killer Profile by joining my next webinar.

MM 101 - Doing It Right

Save your seat today!

Christine Till

The Marketing Mentress





LinkedIn Tip #147 – Why can’t I click on comments and read them?


Here’s a great question for you: “I am no longer able to click on comments and read them. They just vanish. Why is this happening?”


When I first started using LinkedIn, I wanted to know exactly what to expect from LinkedIn, so I took the time to read the entire Terms of Use for LinkedIn. I am glad that I did.


Since I first started using LinkedIn, I have had clients tell me that their profiles have been sent to “LinkedIn Jail.” (shut down) When I have reviewed their profiles, it usually became apparent that their profiles were noncompliant with the LinkedIn Terms of Use.


Recently, I received an email from LinkedIn to let my connections know that they will be cracking down on non-compliant profiles and they will be frozen until they have been revised and brought into compliance with their terms of use.


There are a couple of things that can happen with our profiles when we are in breech of the terms of use.


  1. You can lose the ability to do some simple tasks on or through your profile.
  2. You can have your profile sent to LinkedIn Jail and lose all access to your profile.

Here are some suggestions:

  1. Are you on a free platform? LinkedIn tends to change the algorithms it uses to facilitate people having to sign up on a paid platform. In these cases, it usually happens across the board. There are work-a-rounds in most instances.
  2. There may be a glitch on your profile. Watch it for a few days and see if it irons itself out. How long has the glitch been happening to you?
  3. Does this happen on all profiles when you click to read their comments, whether you are connected to them or not? Have you noticed that it is happening to specific types of profiles?
  4. Have you been "I.D.K.'d"? Your account can be sent to LinkedIn Jail if you have 5 people say they don’t know you. This happens when we invite people to connect with us that we do not know. Being unable to read comments might be a new way LinkedIn has of shutting down your activity for a period of time.
  5. Is your profile in violation of the Terms of Use? Are you using a personal profile platform on which to feature your business? LinkedIn requires that we have a headshot instead of a business logo in the headshot spot. I have had clients get their profiles shut down in different ways, because they were not in compliance with a proper headshot. 


Here are some basic requirements we need to follow in order to remain in compliance with LinkedIn’s Terms of Use:

  1. Your headshot must be YOU, not your dog, your company logo, your favourite car or your spouse. Your LinkedIn profile is all about you. The company you own or work for will show up as you enter your experience sections. This includes changing your background picture from the default blue celestial galaxy to one that features yourself. If you are looking for work in a certain city, find a skyline picture of the city in which you are looking to work and place that in the background. If you have a company, place a background picture that depicts something about your company that has your logo on it.
  2. Just your name goes in the name line. Your silent partners will show up in your education. You enter your BA, MBA, Doctorate in the education line that appears in the top section of your profile.
  3. Your headline needs to demonstrate how you are different from your competition and how you can help others. How many realtors who work with Remax are there anyway? You have 120 characters available to help you stand out.
  4. Your “About” page. This used to be called your “Summary” page. Are you aware that you can use up to 2000 characters here? Write in the first person. The third person makes you seem distant and people wonder if you are a real person.
  5. Remember that everything you write on your LinkedIn profile is about the search engines. What do you want the search engines to find? What would people type in a search bar when they are looking for a business or person with your skills, or products, or services if they do not know your name or your company name?


The way you set up your profile is crucial to attracting the right people, who want to view your profile.


If you are wanting to maximize your LinkedIn profile and learn the secrets of LinkedIn groups, join me at my next webinar. I do all my webinars personally and live.


Make it a great day!


Christine Till

The Marketing Mentress





MM Tip # 25 - How do you Share, Give & Inspire Through your Blog?


Do you have a blog?

Have you published a blog this week?

Do you wonder why writing a blog is so challenging?

Did you know that it is all about your "Why"?

As I have worked with clients to help them with LinkedIn and their online marketing presence, I have noticed something significant.

I would spend "X" number of hours with each client teaching them what to do to use LinkedIn and how to use a blog to create the know, like and trust they need and want for their business.

We would review and rehearse the step-by-step processes needed to accomplish their desired results. They learned how to do everything for themselves. That was the way they wanted it.

Then I would watch for their posts to come through the "Pulse" on LinkedIn. Or for their blog to show up on my Facebook. Or to find one of their blogs on Twitter and Instagram. I waited and waited and searched. What I discovered was appalling to me.

I discovered that most of my clients were not blogging!

It was at this time that I had a "light bulb" moment.

If these people are not blogging, then they must be stuck! I realized that there were more hidden blocks than I had realized. These people needed not only the "hows, wheres and why-fors". They also needed some help getting started!

So this is when I started offering to help with writing blogs. Writing blogs is a fun and simple process for me, so why not help others with their blogs?

Here are the two key ingredients needed for a great blog:

  1. You need to know your "Why". Once you know your "Why", your world suddenly opens and you gain inspiration about all the topics you can write about.
  2. Share, Give, & Inspire. Through your blog you can help others to find relief from their stresses that you can help eradicate. You can educate and inform your audience. It is not all about you. It is about them. This is not a time for you to pitch your stuff.

If you are worth $125 / hr, I can save you $75 by helping you find your "Why" and share, give and inspire through your blog.

Make it a great day!

Christine Till

The Marketing Mentress





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Do You Feel Like You’re Herding Cats?


Where are you at in the process of building your business? Are you still struggling? Here's help!

As the founder of "Womanition Magazine", Dorothy Briggs profiles women in business, entrepreneurs with products and services to sell, along with "Divorce Magazine Canada" which is a resource for people going through a loss, separation or divorce.

Womanition has become a CULTURE... a union of entrepreneurial women who are actively contributing to and improving Alberta's business environment in the following ways:

Dorothy has become a "connector extraordinaire" for small business entrepreneurs by establishing FIVE NETWORKING GROUPS which operate monthly in the surrounding Edmonton and Calgary areas, encouraging business connections throughout the various communities.  There are no membership fees or monthly dues. The attendee pays when they attend making these meetings available to all socioeconomic groups.

The "Womanition Bizbrigade - Leadership Conference" was created by Dorothy as a one day conference with a specific format and is held twice per year in Edmonton, reaching hundreds of people to educate and inspire and motivate! It is almost sold out for this upcoming October 23rd event! 

This year Dorothy has a special surprise at the Bizbrigade for women in business!

On October 23rd Dorothy is launching her first book on mentorship for women, "Mentoring Women Leaders". The goal is to hit the Amazon Best Seller charts that day!

Women are invited to go to and purchase the book for $18.99 US on October 23rd. By so doing, you can then register for a FREE 90 MINUTE WORKSHOP OR WEBINAR (if you are at distance) with three of the authors in her new book. There are several dates to choose from and the registration form with the list of topics is available below.

Scroll down the right side of the page to the person who invited you and register.

What is the BIG SECRET to Online Marketing?


What a refreshing opportunity it was to be the interviewee instead of interviewer!

It was a pleasure to be a guest on Paul Mantello's show! It was an amazing experience and I would highly recommend it to everyone.

We connected through LinkedIn, of course.

Today we had the chance to chat about the keys to LinkedIn and what the BiG SECRET is to online marketing.

What are you doing to build those much needed and wanted relationships for business? Are you wondering why your system that you have been using on LinkedIn is not working that well?

Have you got any clients through LinkedIn yet? ... No? Could it be that you have bad breath...or could it be something else?

Here is what we had to say:

Sifting Through The Noise - 2C Success - Christine Unterthiner, Branding Navigator, & Christine Till, The Marketing Mentress.


Are You Delivering the Right Message?

Is the idea of sifting through the noise, struggling to figure out how to market and brand yourself without breaking your budget, overwhelming?

Great news! This 6-week webinar is designed to show you how to create your brand and market it effectively so you can make money.

Christine Unterthiner,, and Christine Till,, have teamed up. We have complimentary businesses.

Christine Unterthiner helps small businesses with their brand and web design/development. She is a graphic designer with a passion for making people look good. Much of what she does includes helping businesses brand themselves and her favourite part of that is getting to know her clients through what she calls a discovery session. During this session you dig into why you are doing what you are doing and who you are doing it for. Christine comes to our program with 20 years of experience in the graphic and design industry.

Christine Till helps small businesses with their LinkedIn and online marketing. Together they bring a unique package never before offered through an online webinar! This vivacious, enthusiastic and intelligent entrepreneur has 20+ years of management and marketing experience in corporate business and the healthcare field. She is a noted public speaker, and hosts a radio 'podcasting' show dealing with social media and business marketing. She brings to your modern business theatre a wealth of knowledge, experience and expertise in marketing, using Linkedin.

Sifting Through the Noise is all about putting your own personal marketing program together on a shoestring budget.

Sifting Through the Noise

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Stuck in LinkedIn Peanut Butter?


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Who do you know that has not reached 500+ connections on LinkedIn yet?


If you know someone who is struggling with LinkedIn to make it pay, please share this message.


Just so you know, I am getting 80% of my clients through LinkedIn. Your friends can too.


This webinar is for LinkedIn 101, beginners, and is happening April 25th from 2-4pm MST.


Thanks for your help!