LinkedIn Tip #148 – How to Keep the Search Engines Happy!

25Jul

Are you one of those people with all kinds of characters and icons throughout your profile? Tell me, when you see a profile peppered with all kinds of icons, what do you think of that profile? Is the profile easy to read, or is it very distracting?

Here’s the schtick!

Last summer I had the opportunity of speaking with a Google representative who specialized with Google Searches. Here is what he helped me to understand.

Three Things:

  1. Copy no longer needs to be long copy.
  2. Keywords are king.
  3. The search engines do not like all the icons in LinkedIn profiles.

Length of Copy

It used to be that the search engines wanted to have at least 1500 words to search through in order to find all your keywords. Now, the search engines just want short copy of 250 to 500 words. Just remember to use keywords in your copy.

Keywords

Have you been wondering what to use for keywords in your blogs and on LinkedIn?

Here is a trick to use.

Think about what people would type into that search bar if they were looking for your type of product or service and did not know your name or the company you represent?

What would those words be?

If you are a realtor for instance, what would someone type into that search bar?

The secret is to specialize in a certain aspect of what you have to offer. I used to sell real estate before I had four children and was in the top ten of the entire MLS in Edmonton, AB. Know how I did it?

I specialized with FSBOs (For Sale By Owners). I watched what other realtors were not doing or avoiding and I did what they weren’t doing. So my keywords would include FSBO or For Sale By Owners. Sure I could sell any property to my clients that they wanted, but I learned that when you specialize, you get more business.

This was back in the days of Block Brothers. Remember them?

Now you know how old I am!!! EEp!

Use of Icons and the Search Engines

When people teach us to use these icons, we are making the search engines confused to say the least. The icons single out profiles by trying to figure the icons out, and the icons do it big time…at first. -But what the Google expert said was that this is actually down-grading your LinkedIn profile. The search engines get confused and then they blacklist your profile!

So at first, the profile gets lots of attention, but once the search engines cannot figure it out, they all blacklist the profile or any website that is using these icons.

Is this what you really want? “Not I, said the cat!”

Here is a tip for you. You know all your skills that you list on your LinkedIn profile? Try adding them in a sequential list at the very bottom of your “About” page. They are merely there to entertain the search engines.

Type in: Specialties: FSBO, For Sale By Owner, Marketing, Marketing Mentress, etc. -just as an example.

Remember that the more you can use appropriate keywords in your profile the more the search engines will love you.

You can join my webinar that demonstrates how to use keywords and set up a Killer Profile by joining my next webinar.

MM 101 - Doing It Right

Save your seat today!

Christine Till

The Marketing Mentress

LinkedIn

Facebook

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Instagram 

LinkedIn Tip #146 – How to get more characters into your Headline.

25Jul

Just in case you haven’t noticed, I have a different headline!

YOU can have a different headline too!

Remember that you only have 3 seconds to create a great first impression on LinkedIn.

First Second: People check out your background picture and your headshot. Yes, those blue stars in the background are a default for all LinkedIn profiles. In order to make yourself different, you need to edit that and add a picture that is congruent with you and what you do.

Second, Second: People read your name…and just your name belongs in the name line. Not your silent partners from your university education…just your name. I read the entire terms of use for LinkedIn. I have also had clients get their profile sent to LinkedIn Jail for disobeying this very rule.

Third Second: People read your HEADLINE. This is where you need to rreeaallyy shine! You might be a “Realtor with Remax”, but how many other realtors are there with Remax? Your headline is where you need to concentrate on your specialty. For instance, when I was a realtor, I was in the top 10 of the MLS in my city, usually the top two of that list. The way I did it was to specialize with “For Sale By Owners.” I observed what other realtors were not doing and I did what they left out. I built relationships with “FSBO’s.”

You may be a business coach helping businesses. But just saying you are a type of coach is not enough. You need to dig deep and decide what you can do for people that other coaches are not doing. Remember that you are unique in every way from other people and only you can provide assistance the way you do.

Here’s the one of the biggest kept secrets to LinkedIn!

Do you have a smart phone? If you do, then you can do this.

Log into your LinkedIn profile on your smart phone. Then click to “Edit Profile.” Scroll down to the headline section and start typing. You can increase the number of characters in your headline from 120 to 220!!! Click to save your work and voila! You now have an even more beautiful headline.

Cool huh!

Check out my headline. When would you like some help with yours?

Make it a great day!

Christine Till

The Marketing Mentress

LinkedIn

Facebook

Twitter

Instagram 

LinkedIn Tip #143- Who is Ready to Retire?

25Jul

How old are you? Are you getting close to 60 years of age? –Or are you closer to 70? Do you have enough savings to carry your month to month living expenses for the next 30 years?

Yes! The Boomers are living longer than our ancestors. They are willing to invest in their health and their financial future, because they know that they will be living longer than their own parents did.

However, few Boomers can afford to do this.

In Edmonton, Alberta, Canada, 15% of the people living on the streets are seniors 55+ years of age! Were you aware of this? The number is even higher in the warmer climates.

Scarey!

If this is what is happening with the Boomer generation, then what can we expect for the young of the next generation? Are you / they prepared?

Now, this sounds like I am a Financial Planner, looking to sell you life insurance and investments. I am not. I am a boomer, just like so many others.

In the USA, 10,000 people are turning 60 years old every day! Many of these people are looking for something so that they can build a side income or find extra work.

I recently saw an article showing that 36% of the millennials are working side gigs while they are attending college or university. Any financial crunch will drive them to the point where more than 50% of them will be forced to work side gigs into their mid to late 50’s. According to this chart, these numbers rapidly increase as this population ages.

People are spending more than they bring in. If we cannot manage to spend less than we earn, then logically we will need to find a way to earn more money.

Am I right?

Did you know that most households would be able to pay all their bills without stress if they just earned an extra $300.00-$500.00 each month? Are you one of these people?

Many people are choosing to work extra hours at work whenever these are offered, or they take on a second job. How long will they be able to keep this up? How much will their families suffer from having parents away from home during evenings and weekends on a regular basis? (Eg: 60% of teen pregnancies happen after 4:00 pm. Is this what we want for our children?)

What can you do to achieve extra income without burning yourself out?

Who do you know that is looking for some way to fund their retirement?

I have found a way to earn the extra income you need, using LinkedIn.

Let’s chat!

Make it a great day!

Christine Till

The Marketing Mentress

LinkedIn

Facebook

Twitter

Instagram 

MM Tip # 25 - How do you Share, Give & Inspire Through your Blog?

19May

Do you have a blog?

Have you published a blog this week?

Do you wonder why writing a blog is so challenging?

Did you know that it is all about your "Why"?

As I have worked with clients to help them with LinkedIn and their online marketing presence, I have noticed something significant.

I would spend "X" number of hours with each client teaching them what to do to use LinkedIn and how to use a blog to create the know, like and trust they need and want for their business.

We would review and rehearse the step-by-step processes needed to accomplish their desired results. They learned how to do everything for themselves. That was the way they wanted it.

Then I would watch for their posts to come through the "Pulse" on LinkedIn. Or for their blog to show up on my Facebook. Or to find one of their blogs on Twitter and Instagram. I waited and waited and searched. What I discovered was appalling to me.

I discovered that most of my clients were not blogging!

It was at this time that I had a "light bulb" moment.

If these people are not blogging, then they must be stuck! I realized that there were more hidden blocks than I had realized. These people needed not only the "hows, wheres and why-fors". They also needed some help getting started!

So this is when I started offering to help with writing blogs. Writing blogs is a fun and simple process for me, so why not help others with their blogs?

Here are the two key ingredients needed for a great blog:

  1. You need to know your "Why". Once you know your "Why", your world suddenly opens and you gain inspiration about all the topics you can write about.
  2. Share, Give, & Inspire. Through your blog you can help others to find relief from their stresses that you can help eradicate. You can educate and inform your audience. It is not all about you. It is about them. This is not a time for you to pitch your stuff.

If you are worth $125 / hr, I can save you $75 by helping you find your "Why" and share, give and inspire through your blog.

Make it a great day!

Christine Till

The Marketing Mentress

Website

LinkedIn

Facebook

Twitter

Google +

Instagram

 

Do You Feel Like You’re Herding Cats?

10Oct

Bizbrigade-Oct-2015
Where are you at in the process of building your business? Are you still struggling? Here's help!

As the founder of "Womanition Magazine", Dorothy Briggs profiles women in business, entrepreneurs with products and services to sell, along with "Divorce Magazine Canada" which is a resource for people going through a loss, separation or divorce.


Womanition has become a CULTURE... a union of entrepreneurial women who are actively contributing to and improving Alberta's business environment in the following ways:

Dorothy has become a "connector extraordinaire" for small business entrepreneurs by establishing FIVE NETWORKING GROUPS which operate monthly in the surrounding Edmonton and Calgary areas, encouraging business connections throughout the various communities.  There are no membership fees or monthly dues. The attendee pays when they attend making these meetings available to all socioeconomic groups.

The "Womanition Bizbrigade - Leadership Conference" was created by Dorothy as a one day conference with a specific format and is held twice per year in Edmonton, reaching hundreds of people to educate and inspire and motivate! It is almost sold out for this upcoming October 23rd event! 


This year Dorothy has a special surprise at the Bizbrigade for women in business!

On October 23rd Dorothy is launching her first book on mentorship for women, "Mentoring Women Leaders". The goal is to hit the Amazon Best Seller charts that day!

Women are invited to go to Amazon.com and purchase the book for $18.99 US on October 23rd. By so doing, you can then register for a FREE 90 MINUTE WORKSHOP OR WEBINAR (if you are at distance) with three of the authors in her new book. There are several dates to choose from and the registration form with the list of topics is available below.


Scroll down the right side of the page to the person who invited you and register.

What is the BIG SECRET to Online Marketing?

12May

What a refreshing opportunity it was to be the interviewee instead of interviewer!

It was a pleasure to be a guest on Paul Mantello's show! It was an amazing experience and I would highly recommend it to everyone.

We connected through LinkedIn, of course.

Today we had the chance to chat about the keys to LinkedIn and what the BiG SECRET is to online marketing.

What are you doing to build those much needed and wanted relationships for business? Are you wondering why your system that you have been using on LinkedIn is not working that well?

Have you got any clients through LinkedIn yet? ... No? Could it be that you have bad breath...or could it be something else?

Here is what we had to say:

http://bit.ly/1QDKHGs

Sifting Through The Noise - 2C Success - Christine Unterthiner, Branding Navigator, & Christine Till, The Marketing Mentress.

18Apr

Are You Delivering the Right Message?

Is the idea of sifting through the noise, struggling to figure out how to market and brand yourself without breaking your budget, overwhelming?

Great news! This 6-week webinar is designed to show you how to create your brand and market it effectively so you can make money.

Christine Unterthiner, www.pilotbrand.com, and Christine Till, www.marketingmentress.com, have teamed up. We have complimentary businesses.

Christine Unterthiner helps small businesses with their brand and web design/development. She is a graphic designer with a passion for making people look good. Much of what she does includes helping businesses brand themselves and her favourite part of that is getting to know her clients through what she calls a discovery session. During this session you dig into why you are doing what you are doing and who you are doing it for. Christine comes to our program with 20 years of experience in the graphic and design industry.

Christine Till helps small businesses with their LinkedIn and online marketing. Together they bring a unique package never before offered through an online webinar! This vivacious, enthusiastic and intelligent entrepreneur has 20+ years of management and marketing experience in corporate business and the healthcare field. She is a noted public speaker, and hosts a radio 'podcasting' show dealing with social media and business marketing. She brings to your modern business theatre a wealth of knowledge, experience and expertise in marketing, using Linkedin.

Sifting Through the Noise is all about putting your own personal marketing program together on a shoestring budget.

Sifting Through the Noise

https://2csuccess.eventbrite.ca2C logo v2 (1)

Website:

 http://throughthenoise.wix.com/2cbusiness

Did You Grow Up with a Party Line?

25Mar

On the ranch twenty miles from Milk River, we had a party line.           

Our closest neighbour was 9 miles away from our homestead.

We had to drive twenty miles to school every day, or just to go to town for necessities. The population then was around five to six hundred...counting babies!

Back to the party line.

For those who do not know what these were, they were a telephone line that went out to all the neighbouring farmers homes. Each home had one phone attached to the wall with a crank handle and a circular dial. Each farmer had his/her own special ring. Ours was two shorts and a long ring. When you heard your ring, you answered the phone.

The big drawback to this system was that everyone on the line could listen in on everyone else's call. So, when there was an emergency or a crisis, it did not take long for the word to get all over the country.  Even when there was not an emergency, people would just listen in to hear what their neighbours were up to. Talk about gossip! It really travelled...and we didn't even need the internet!

Move forward to our modern day and age, and today with the internet.

Not a lot different from the "party lines".

With the party lines, we got used to the fact that we had to be careful what we chatted about on the phone, because we did not know who might be listening.

Today with all our social media, we have to be just as scrupulous, if not more so, about what we share online. What we are trying to communicate in jest can come across as brash and cutting. Sarcasm never works well online. We can damage a relationship forever or lose our jobs with just a few whimsical key strokes.

Here is some food for thought. If it is something you don't want your mother-in-law or your boss or your spouse and kids to know about, perhaps it would be a good idea to leave it offline.

Social media according to Christine says that we should keep everything online on a professional level. Always watch how we say things and what we say. Yes, we can share some great stuff, but never anything that might be hurtful or damaging to anyone else or yourself.

We thought that the party lines back in the day were scary! The internet is a hundred thousand times faster and way more scary if not used judiciously.

A word to the wise...Yes, be on social media and email, but learn how to be your best self through them.

Social media according to the Marketing Mentress.

Christine Till

The LinkedIn Marketing Mentress

www.marketingmentress.com

marketingmentress@gmail.com

 

Stuck in LinkedIn Peanut Butter?

22Mar

icon for podbean

Who do you know that has not reached 500+ connections on LinkedIn yet?

 

If you know someone who is struggling with LinkedIn to make it pay, please share this message.

 

Just so you know, I am getting 80% of my clients through LinkedIn. Your friends can too.

 

This webinar is for LinkedIn 101, beginners, and is happening April 25th from 2-4pm MST.

 

Thanks for your help!

 

Cheers,

Christine

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