LinkedIn Tip #148 – How to Keep the Search Engines Happy!

25Jul

Are you one of those people with all kinds of characters and icons throughout your profile? Tell me, when you see a profile peppered with all kinds of icons, what do you think of that profile? Is the profile easy to read, or is it very distracting?

Here’s the schtick!

Last summer I had the opportunity of speaking with a Google representative who specialized with Google Searches. Here is what he helped me to understand.

Three Things:

  1. Copy no longer needs to be long copy.
  2. Keywords are king.
  3. The search engines do not like all the icons in LinkedIn profiles.

Length of Copy

It used to be that the search engines wanted to have at least 1500 words to search through in order to find all your keywords. Now, the search engines just want short copy of 250 to 500 words. Just remember to use keywords in your copy.

Keywords

Have you been wondering what to use for keywords in your blogs and on LinkedIn?

Here is a trick to use.

Think about what people would type into that search bar if they were looking for your type of product or service and did not know your name or the company you represent?

What would those words be?

If you are a realtor for instance, what would someone type into that search bar?

The secret is to specialize in a certain aspect of what you have to offer. I used to sell real estate before I had four children and was in the top ten of the entire MLS in Edmonton, AB. Know how I did it?

I specialized with FSBOs (For Sale By Owners). I watched what other realtors were not doing or avoiding and I did what they weren’t doing. So my keywords would include FSBO or For Sale By Owners. Sure I could sell any property to my clients that they wanted, but I learned that when you specialize, you get more business.

This was back in the days of Block Brothers. Remember them?

Now you know how old I am!!! EEp!

Use of Icons and the Search Engines

When people teach us to use these icons, we are making the search engines confused to say the least. The icons single out profiles by trying to figure the icons out, and the icons do it big time…at first. -But what the Google expert said was that this is actually down-grading your LinkedIn profile. The search engines get confused and then they blacklist your profile!

So at first, the profile gets lots of attention, but once the search engines cannot figure it out, they all blacklist the profile or any website that is using these icons.

Is this what you really want? “Not I, said the cat!”

Here is a tip for you. You know all your skills that you list on your LinkedIn profile? Try adding them in a sequential list at the very bottom of your “About” page. They are merely there to entertain the search engines.

Type in: Specialties: FSBO, For Sale By Owner, Marketing, Marketing Mentress, etc. -just as an example.

Remember that the more you can use appropriate keywords in your profile the more the search engines will love you.

You can join my webinar that demonstrates how to use keywords and set up a Killer Profile by joining my next webinar.

MM 101 - Doing It Right

Save your seat today!

Christine Till

The Marketing Mentress

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LinkedIn Tip #147 – Why can’t I click on comments and read them?

25Jul

Here’s a great question for you: “I am no longer able to click on comments and read them. They just vanish. Why is this happening?”

 

When I first started using LinkedIn, I wanted to know exactly what to expect from LinkedIn, so I took the time to read the entire Terms of Use for LinkedIn. I am glad that I did.

 

Since I first started using LinkedIn, I have had clients tell me that their profiles have been sent to “LinkedIn Jail.” (shut down) When I have reviewed their profiles, it usually became apparent that their profiles were noncompliant with the LinkedIn Terms of Use.

 

Recently, I received an email from LinkedIn to let my connections know that they will be cracking down on non-compliant profiles and they will be frozen until they have been revised and brought into compliance with their terms of use.

 

There are a couple of things that can happen with our profiles when we are in breech of the terms of use.

 

  1. You can lose the ability to do some simple tasks on or through your profile.
  2. You can have your profile sent to LinkedIn Jail and lose all access to your profile.

Here are some suggestions:

  1. Are you on a free platform? LinkedIn tends to change the algorithms it uses to facilitate people having to sign up on a paid platform. In these cases, it usually happens across the board. There are work-a-rounds in most instances.
  2. There may be a glitch on your profile. Watch it for a few days and see if it irons itself out. How long has the glitch been happening to you?
  3. Does this happen on all profiles when you click to read their comments, whether you are connected to them or not? Have you noticed that it is happening to specific types of profiles?
  4. Have you been "I.D.K.'d"? Your account can be sent to LinkedIn Jail if you have 5 people say they don’t know you. This happens when we invite people to connect with us that we do not know. Being unable to read comments might be a new way LinkedIn has of shutting down your activity for a period of time.
  5. Is your profile in violation of the Terms of Use? Are you using a personal profile platform on which to feature your business? LinkedIn requires that we have a headshot instead of a business logo in the headshot spot. I have had clients get their profiles shut down in different ways, because they were not in compliance with a proper headshot. 

 

Here are some basic requirements we need to follow in order to remain in compliance with LinkedIn’s Terms of Use:

  1. Your headshot must be YOU, not your dog, your company logo, your favourite car or your spouse. Your LinkedIn profile is all about you. The company you own or work for will show up as you enter your experience sections. This includes changing your background picture from the default blue celestial galaxy to one that features yourself. If you are looking for work in a certain city, find a skyline picture of the city in which you are looking to work and place that in the background. If you have a company, place a background picture that depicts something about your company that has your logo on it.
  2. Just your name goes in the name line. Your silent partners will show up in your education. You enter your BA, MBA, Doctorate in the education line that appears in the top section of your profile.
  3. Your headline needs to demonstrate how you are different from your competition and how you can help others. How many realtors who work with Remax are there anyway? You have 120 characters available to help you stand out.
  4. Your “About” page. This used to be called your “Summary” page. Are you aware that you can use up to 2000 characters here? Write in the first person. The third person makes you seem distant and people wonder if you are a real person.
  5. Remember that everything you write on your LinkedIn profile is about the search engines. What do you want the search engines to find? What would people type in a search bar when they are looking for a business or person with your skills, or products, or services if they do not know your name or your company name?

 

The way you set up your profile is crucial to attracting the right people, who want to view your profile.

 

If you are wanting to maximize your LinkedIn profile and learn the secrets of LinkedIn groups, join me at my next webinar. I do all my webinars personally and live.

 

Make it a great day!

 

Christine Till

The Marketing Mentress

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LinkedIn Tip #146 – How to get more characters into your Headline.

25Jul

Just in case you haven’t noticed, I have a different headline!

YOU can have a different headline too!

Remember that you only have 3 seconds to create a great first impression on LinkedIn.

First Second: People check out your background picture and your headshot. Yes, those blue stars in the background are a default for all LinkedIn profiles. In order to make yourself different, you need to edit that and add a picture that is congruent with you and what you do.

Second, Second: People read your name…and just your name belongs in the name line. Not your silent partners from your university education…just your name. I read the entire terms of use for LinkedIn. I have also had clients get their profile sent to LinkedIn Jail for disobeying this very rule.

Third Second: People read your HEADLINE. This is where you need to rreeaallyy shine! You might be a “Realtor with Remax”, but how many other realtors are there with Remax? Your headline is where you need to concentrate on your specialty. For instance, when I was a realtor, I was in the top 10 of the MLS in my city, usually the top two of that list. The way I did it was to specialize with “For Sale By Owners.” I observed what other realtors were not doing and I did what they left out. I built relationships with “FSBO’s.”

You may be a business coach helping businesses. But just saying you are a type of coach is not enough. You need to dig deep and decide what you can do for people that other coaches are not doing. Remember that you are unique in every way from other people and only you can provide assistance the way you do.

Here’s the one of the biggest kept secrets to LinkedIn!

Do you have a smart phone? If you do, then you can do this.

Log into your LinkedIn profile on your smart phone. Then click to “Edit Profile.” Scroll down to the headline section and start typing. You can increase the number of characters in your headline from 120 to 220!!! Click to save your work and voila! You now have an even more beautiful headline.

Cool huh!

Check out my headline. When would you like some help with yours?

Make it a great day!

Christine Till

The Marketing Mentress

LinkedIn

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LinkedIn Tip #143- Who is Ready to Retire?

25Jul

How old are you? Are you getting close to 60 years of age? –Or are you closer to 70? Do you have enough savings to carry your month to month living expenses for the next 30 years?

Yes! The Boomers are living longer than our ancestors. They are willing to invest in their health and their financial future, because they know that they will be living longer than their own parents did.

However, few Boomers can afford to do this.

In Edmonton, Alberta, Canada, 15% of the people living on the streets are seniors 55+ years of age! Were you aware of this? The number is even higher in the warmer climates.

Scarey!

If this is what is happening with the Boomer generation, then what can we expect for the young of the next generation? Are you / they prepared?

Now, this sounds like I am a Financial Planner, looking to sell you life insurance and investments. I am not. I am a boomer, just like so many others.

In the USA, 10,000 people are turning 60 years old every day! Many of these people are looking for something so that they can build a side income or find extra work.

I recently saw an article showing that 36% of the millennials are working side gigs while they are attending college or university. Any financial crunch will drive them to the point where more than 50% of them will be forced to work side gigs into their mid to late 50’s. According to this chart, these numbers rapidly increase as this population ages.

People are spending more than they bring in. If we cannot manage to spend less than we earn, then logically we will need to find a way to earn more money.

Am I right?

Did you know that most households would be able to pay all their bills without stress if they just earned an extra $300.00-$500.00 each month? Are you one of these people?

Many people are choosing to work extra hours at work whenever these are offered, or they take on a second job. How long will they be able to keep this up? How much will their families suffer from having parents away from home during evenings and weekends on a regular basis? (Eg: 60% of teen pregnancies happen after 4:00 pm. Is this what we want for our children?)

What can you do to achieve extra income without burning yourself out?

Who do you know that is looking for some way to fund their retirement?

I have found a way to earn the extra income you need, using LinkedIn.

Let’s chat!

Make it a great day!

Christine Till

The Marketing Mentress

LinkedIn

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MM Tip # 25 - How do you Share, Give & Inspire Through your Blog?

19May

Do you have a blog?

Have you published a blog this week?

Do you wonder why writing a blog is so challenging?

Did you know that it is all about your "Why"?

As I have worked with clients to help them with LinkedIn and their online marketing presence, I have noticed something significant.

I would spend "X" number of hours with each client teaching them what to do to use LinkedIn and how to use a blog to create the know, like and trust they need and want for their business.

We would review and rehearse the step-by-step processes needed to accomplish their desired results. They learned how to do everything for themselves. That was the way they wanted it.

Then I would watch for their posts to come through the "Pulse" on LinkedIn. Or for their blog to show up on my Facebook. Or to find one of their blogs on Twitter and Instagram. I waited and waited and searched. What I discovered was appalling to me.

I discovered that most of my clients were not blogging!

It was at this time that I had a "light bulb" moment.

If these people are not blogging, then they must be stuck! I realized that there were more hidden blocks than I had realized. These people needed not only the "hows, wheres and why-fors". They also needed some help getting started!

So this is when I started offering to help with writing blogs. Writing blogs is a fun and simple process for me, so why not help others with their blogs?

Here are the two key ingredients needed for a great blog:

  1. You need to know your "Why". Once you know your "Why", your world suddenly opens and you gain inspiration about all the topics you can write about.
  2. Share, Give, & Inspire. Through your blog you can help others to find relief from their stresses that you can help eradicate. You can educate and inform your audience. It is not all about you. It is about them. This is not a time for you to pitch your stuff.

If you are worth $125 / hr, I can save you $75 by helping you find your "Why" and share, give and inspire through your blog.

Make it a great day!

Christine Till

The Marketing Mentress

Website

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LinkedIn Tip #70 -Are You Being Nibbled to Death by a Duck?

1Oct

Feeling like you are overwhelmed with all the"little" things in your business?

When you started your business, you set up all the free platforms for your online marketing, and then what? Did you suddenly get business? Did customers come flocking by asking for information on your widget for this and what's-it for that?

I'll bet they didn't.

I'll bet that you got everything all set up and then felt stuck because you had no idea what you were doing or how to use any of the platforms. Am I right, or Am I right.

LinkedIn is where it's at in the book of The Marketing Mentress.

For years I used the free platform because I could direct message people to build the relationships I needed and wanted for business. However,now we can only send 15 free InMails a month, and those can only be used through the group messaging system. If you are using LinkedIn for business, 15 InMails will only last you a few days each month. You can purchase InMails at$10/InMail if you wish, but it is far less costly to just purchase a paid platform.

On the free platform, if you want to make lots of sales through LinkedIn, you need to use many round-a-bout systems to build those relationships. It takes a LOT of time.

How much time do you have for your LinkedIn marketing?

If you are like most business owners, you are feeling like you are "being nibbled to death by a duck". You have a myriad of urgent things pulling at you every day, all screaming for attention. Right!

Here is what I have discovered is needed to make your LinkedIn marketing run on all cylinders.

1. You need to use Sales Navigator, or at least the Business platform. (I went into this in one of my previous blogs. "Why you need to be on a paid platform.")

2. You need to have a profile for business on Facebook, Twitter, Google+, Instagram, Pinterest...depending on the type of business you have. Retail businesses gain traction with Yelp as well.

3. You need to use a paid auto-posting platform to pre-schedule your posts. I have tried free platforms, and they are so cumbersome that they did not save me much time. Personally, I recommend Sprout Social. (You get 30 days free trial.) On these platforms, you can connect all your social media platforms, including LinkedIn. Then you can schedule posts to automatically post on different days and at different times of day.

4. You need to use either a cloud platform to store your documents, or continue to purchase external hard drives, but my concern with external hard drives is where do you store these in case of fire, so then you need to purchase a fireproof cabinet to store them in...more costs. DropBox is free. Personally, I prefer this because then I can access my documents from anywhere around the world without having to carry an external hard drive along.

5. You need access to pictures for all your blogs. If you have an iPhone or the like,you can take great pictures, but do you have time to go take, edit and save pictures? I have a solution. 

6. You need to decide where and how often you want to place ads on LinkedIn or other platforms. More nibbling.

7. You need a website that is search engine optimized. If you have a website and it does not have SEO, then your site will be placed way down on page 150! 

"Nibble,Nibble, Nibble mouse! Who is nibbling on my house?"

Hence being "nibbled to death by a duck"!

If you are finding yourself in a position where you are wondering what you need to do next with your LinkedIn marketing, contact me. I can help you make money unleashing the true power of LinkedIn.

Discoverhow to put it all together. - with less $ than if you paid for advertising.

ChristineTill

TheMarketing Mentress

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LinkedIn

 

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