LinkedIn Tip #148 – How to Keep the Search Engines Happy!

25Jul

Are you one of those people with all kinds of characters and icons throughout your profile? Tell me, when you see a profile peppered with all kinds of icons, what do you think of that profile? Is the profile easy to read, or is it very distracting?

Here’s the schtick!

Last summer I had the opportunity of speaking with a Google representative who specialized with Google Searches. Here is what he helped me to understand.

Three Things:

  1. Copy no longer needs to be long copy.
  2. Keywords are king.
  3. The search engines do not like all the icons in LinkedIn profiles.

Length of Copy

It used to be that the search engines wanted to have at least 1500 words to search through in order to find all your keywords. Now, the search engines just want short copy of 250 to 500 words. Just remember to use keywords in your copy.

Keywords

Have you been wondering what to use for keywords in your blogs and on LinkedIn?

Here is a trick to use.

Think about what people would type into that search bar if they were looking for your type of product or service and did not know your name or the company you represent?

What would those words be?

If you are a realtor for instance, what would someone type into that search bar?

The secret is to specialize in a certain aspect of what you have to offer. I used to sell real estate before I had four children and was in the top ten of the entire MLS in Edmonton, AB. Know how I did it?

I specialized with FSBOs (For Sale By Owners). I watched what other realtors were not doing or avoiding and I did what they weren’t doing. So my keywords would include FSBO or For Sale By Owners. Sure I could sell any property to my clients that they wanted, but I learned that when you specialize, you get more business.

This was back in the days of Block Brothers. Remember them?

Now you know how old I am!!! EEp!

Use of Icons and the Search Engines

When people teach us to use these icons, we are making the search engines confused to say the least. The icons single out profiles by trying to figure the icons out, and the icons do it big time…at first. -But what the Google expert said was that this is actually down-grading your LinkedIn profile. The search engines get confused and then they blacklist your profile!

So at first, the profile gets lots of attention, but once the search engines cannot figure it out, they all blacklist the profile or any website that is using these icons.

Is this what you really want? “Not I, said the cat!”

Here is a tip for you. You know all your skills that you list on your LinkedIn profile? Try adding them in a sequential list at the very bottom of your “About” page. They are merely there to entertain the search engines.

Type in: Specialties: FSBO, For Sale By Owner, Marketing, Marketing Mentress, etc. -just as an example.

Remember that the more you can use appropriate keywords in your profile the more the search engines will love you.

You can join my webinar that demonstrates how to use keywords and set up a Killer Profile by joining my next webinar.

MM 101 - Doing It Right

Save your seat today!

Christine Till

The Marketing Mentress

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LinkedIn Tip #143- Who is Ready to Retire?

25Jul

How old are you? Are you getting close to 60 years of age? –Or are you closer to 70? Do you have enough savings to carry your month to month living expenses for the next 30 years?

Yes! The Boomers are living longer than our ancestors. They are willing to invest in their health and their financial future, because they know that they will be living longer than their own parents did.

However, few Boomers can afford to do this.

In Edmonton, Alberta, Canada, 15% of the people living on the streets are seniors 55+ years of age! Were you aware of this? The number is even higher in the warmer climates.

Scarey!

If this is what is happening with the Boomer generation, then what can we expect for the young of the next generation? Are you / they prepared?

Now, this sounds like I am a Financial Planner, looking to sell you life insurance and investments. I am not. I am a boomer, just like so many others.

In the USA, 10,000 people are turning 60 years old every day! Many of these people are looking for something so that they can build a side income or find extra work.

I recently saw an article showing that 36% of the millennials are working side gigs while they are attending college or university. Any financial crunch will drive them to the point where more than 50% of them will be forced to work side gigs into their mid to late 50’s. According to this chart, these numbers rapidly increase as this population ages.

People are spending more than they bring in. If we cannot manage to spend less than we earn, then logically we will need to find a way to earn more money.

Am I right?

Did you know that most households would be able to pay all their bills without stress if they just earned an extra $300.00-$500.00 each month? Are you one of these people?

Many people are choosing to work extra hours at work whenever these are offered, or they take on a second job. How long will they be able to keep this up? How much will their families suffer from having parents away from home during evenings and weekends on a regular basis? (Eg: 60% of teen pregnancies happen after 4:00 pm. Is this what we want for our children?)

What can you do to achieve extra income without burning yourself out?

Who do you know that is looking for some way to fund their retirement?

I have found a way to earn the extra income you need, using LinkedIn.

Let’s chat!

Make it a great day!

Christine Till

The Marketing Mentress

LinkedIn

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Do You Feel Like You’re Herding Cats?

10Oct

Bizbrigade-Oct-2015
Where are you at in the process of building your business? Are you still struggling? Here's help!

As the founder of "Womanition Magazine", Dorothy Briggs profiles women in business, entrepreneurs with products and services to sell, along with "Divorce Magazine Canada" which is a resource for people going through a loss, separation or divorce.


Womanition has become a CULTURE... a union of entrepreneurial women who are actively contributing to and improving Alberta's business environment in the following ways:

Dorothy has become a "connector extraordinaire" for small business entrepreneurs by establishing FIVE NETWORKING GROUPS which operate monthly in the surrounding Edmonton and Calgary areas, encouraging business connections throughout the various communities.  There are no membership fees or monthly dues. The attendee pays when they attend making these meetings available to all socioeconomic groups.

The "Womanition Bizbrigade - Leadership Conference" was created by Dorothy as a one day conference with a specific format and is held twice per year in Edmonton, reaching hundreds of people to educate and inspire and motivate! It is almost sold out for this upcoming October 23rd event! 


This year Dorothy has a special surprise at the Bizbrigade for women in business!

On October 23rd Dorothy is launching her first book on mentorship for women, "Mentoring Women Leaders". The goal is to hit the Amazon Best Seller charts that day!

Women are invited to go to Amazon.com and purchase the book for $18.99 US on October 23rd. By so doing, you can then register for a FREE 90 MINUTE WORKSHOP OR WEBINAR (if you are at distance) with three of the authors in her new book. There are several dates to choose from and the registration form with the list of topics is available below.


Scroll down the right side of the page to the person who invited you and register.

What are the Two Keys to YOUR Business Success?

5Feb

Have you wondered what it takes to become successful in your own business?Womanition

It is my privilege to watch this famously successful business woman in action!
 
Dorothy Briggs is the founder and publisher of "Womanition" and "Vavasaur" Magazines, profiling men and women in business, entrepreneurs with products and services to sell, along with "Divorce Magazine Canada" which is a resource for people going through a loss, separation or divorce.
 
Womanition has become a CULTURE... a union of entrepreneurial women who are actively contributing to and improving Alberta's business environment in the following ways:
 
Dorothy has become a "connector extraordinaire" for small business entrepreneurs by establishing FIVE NETWORKING GROUPS which operate monthly in the surrounding Edmonton areas, encouraging business connections throughout the various communities.  There are no membership fees or monthly dues.  The attendee pays when they attend making these meetings available to all socioeconomic groups.
 
The "Womanition Bizbrigade - Leadership Conference" was created by Dorothy as a one day conference with a specific format and is held twice per year in Edmonton, reaching hundreds of people to educate, inspire and motivate!
 
Ms. Briggs has initiated a 6 month Mentorship Program where mentors and proge'ge's are matched up to encourage commitment and accountability in today's female business leaders.  The program focuses on many areas of business with 'expert in their field' mentoring.
 

The Womanition SuPEARLative Awards - "Pearls in her Profession", was created by Ms. Briggs to recognize outstanding Alberta Women in 6 categories.  These women will be honoured at a gala luncheon event February 28th, 2015 to celebrate their achievements.

Dorothy Briggs' "Womanition Magazine", has won three platinum and three gold trophies in The Marcom Publishing Awards' category of "Design - Special Edition Magazine".  In 2014, the Womanition Magazine also won the GOLD Hermes International Award for Design and Advertising.
 
Meet Dorothy:01 Dorothy Briggs Final 4x6-9546
 
Twitter: @womanition
Phone: 780-761-3000
 

 

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