LinkedIn Tip #146 – How to get more characters into your Headline.

25Jul

Just in case you haven’t noticed, I have a different headline!

YOU can have a different headline too!

Remember that you only have 3 seconds to create a great first impression on LinkedIn.

First Second: People check out your background picture and your headshot. Yes, those blue stars in the background are a default for all LinkedIn profiles. In order to make yourself different, you need to edit that and add a picture that is congruent with you and what you do.

Second, Second: People read your name…and just your name belongs in the name line. Not your silent partners from your university education…just your name. I read the entire terms of use for LinkedIn. I have also had clients get their profile sent to LinkedIn Jail for disobeying this very rule.

Third Second: People read your HEADLINE. This is where you need to rreeaallyy shine! You might be a “Realtor with Remax”, but how many other realtors are there with Remax? Your headline is where you need to concentrate on your specialty. For instance, when I was a realtor, I was in the top 10 of the MLS in my city, usually the top two of that list. The way I did it was to specialize with “For Sale By Owners.” I observed what other realtors were not doing and I did what they left out. I built relationships with “FSBO’s.”

You may be a business coach helping businesses. But just saying you are a type of coach is not enough. You need to dig deep and decide what you can do for people that other coaches are not doing. Remember that you are unique in every way from other people and only you can provide assistance the way you do.

Here’s the one of the biggest kept secrets to LinkedIn!

Do you have a smart phone? If you do, then you can do this.

Log into your LinkedIn profile on your smart phone. Then click to “Edit Profile.” Scroll down to the headline section and start typing. You can increase the number of characters in your headline from 120 to 220!!! Click to save your work and voila! You now have an even more beautiful headline.

Cool huh!

Check out my headline. When would you like some help with yours?

Make it a great day!

Christine Till

The Marketing Mentress

LinkedIn

Facebook

Twitter

Instagram 

LinkedIn Tip #143- Who is Ready to Retire?

25Jul

How old are you? Are you getting close to 60 years of age? –Or are you closer to 70? Do you have enough savings to carry your month to month living expenses for the next 30 years?

Yes! The Boomers are living longer than our ancestors. They are willing to invest in their health and their financial future, because they know that they will be living longer than their own parents did.

However, few Boomers can afford to do this.

In Edmonton, Alberta, Canada, 15% of the people living on the streets are seniors 55+ years of age! Were you aware of this? The number is even higher in the warmer climates.

Scarey!

If this is what is happening with the Boomer generation, then what can we expect for the young of the next generation? Are you / they prepared?

Now, this sounds like I am a Financial Planner, looking to sell you life insurance and investments. I am not. I am a boomer, just like so many others.

In the USA, 10,000 people are turning 60 years old every day! Many of these people are looking for something so that they can build a side income or find extra work.

I recently saw an article showing that 36% of the millennials are working side gigs while they are attending college or university. Any financial crunch will drive them to the point where more than 50% of them will be forced to work side gigs into their mid to late 50’s. According to this chart, these numbers rapidly increase as this population ages.

People are spending more than they bring in. If we cannot manage to spend less than we earn, then logically we will need to find a way to earn more money.

Am I right?

Did you know that most households would be able to pay all their bills without stress if they just earned an extra $300.00-$500.00 each month? Are you one of these people?

Many people are choosing to work extra hours at work whenever these are offered, or they take on a second job. How long will they be able to keep this up? How much will their families suffer from having parents away from home during evenings and weekends on a regular basis? (Eg: 60% of teen pregnancies happen after 4:00 pm. Is this what we want for our children?)

What can you do to achieve extra income without burning yourself out?

Who do you know that is looking for some way to fund their retirement?

I have found a way to earn the extra income you need, using LinkedIn.

Let’s chat!

Make it a great day!

Christine Till

The Marketing Mentress

LinkedIn

Facebook

Twitter

Instagram 

MM Tip # 25 - How do you Share, Give & Inspire Through your Blog?

19May

Do you have a blog?

Have you published a blog this week?

Do you wonder why writing a blog is so challenging?

Did you know that it is all about your "Why"?

As I have worked with clients to help them with LinkedIn and their online marketing presence, I have noticed something significant.

I would spend "X" number of hours with each client teaching them what to do to use LinkedIn and how to use a blog to create the know, like and trust they need and want for their business.

We would review and rehearse the step-by-step processes needed to accomplish their desired results. They learned how to do everything for themselves. That was the way they wanted it.

Then I would watch for their posts to come through the "Pulse" on LinkedIn. Or for their blog to show up on my Facebook. Or to find one of their blogs on Twitter and Instagram. I waited and waited and searched. What I discovered was appalling to me.

I discovered that most of my clients were not blogging!

It was at this time that I had a "light bulb" moment.

If these people are not blogging, then they must be stuck! I realized that there were more hidden blocks than I had realized. These people needed not only the "hows, wheres and why-fors". They also needed some help getting started!

So this is when I started offering to help with writing blogs. Writing blogs is a fun and simple process for me, so why not help others with their blogs?

Here are the two key ingredients needed for a great blog:

  1. You need to know your "Why". Once you know your "Why", your world suddenly opens and you gain inspiration about all the topics you can write about.
  2. Share, Give, & Inspire. Through your blog you can help others to find relief from their stresses that you can help eradicate. You can educate and inform your audience. It is not all about you. It is about them. This is not a time for you to pitch your stuff.

If you are worth $125 / hr, I can save you $75 by helping you find your "Why" and share, give and inspire through your blog.

Make it a great day!

Christine Till

The Marketing Mentress

Website

LinkedIn

Facebook

Twitter

Google +

Instagram

 

What is the BIG SECRET to Online Marketing?

12May

What a refreshing opportunity it was to be the interviewee instead of interviewer!

It was a pleasure to be a guest on Paul Mantello's show! It was an amazing experience and I would highly recommend it to everyone.

We connected through LinkedIn, of course.

Today we had the chance to chat about the keys to LinkedIn and what the BiG SECRET is to online marketing.

What are you doing to build those much needed and wanted relationships for business? Are you wondering why your system that you have been using on LinkedIn is not working that well?

Have you got any clients through LinkedIn yet? ... No? Could it be that you have bad breath...or could it be something else?

Here is what we had to say:

http://bit.ly/1QDKHGs

Sifting Through The Noise - 2C Success - Christine Unterthiner, Branding Navigator, & Christine Till, The Marketing Mentress.

18Apr

Are You Delivering the Right Message?

Is the idea of sifting through the noise, struggling to figure out how to market and brand yourself without breaking your budget, overwhelming?

Great news! This 6-week webinar is designed to show you how to create your brand and market it effectively so you can make money.

Christine Unterthiner, www.pilotbrand.com, and Christine Till, www.marketingmentress.com, have teamed up. We have complimentary businesses.

Christine Unterthiner helps small businesses with their brand and web design/development. She is a graphic designer with a passion for making people look good. Much of what she does includes helping businesses brand themselves and her favourite part of that is getting to know her clients through what she calls a discovery session. During this session you dig into why you are doing what you are doing and who you are doing it for. Christine comes to our program with 20 years of experience in the graphic and design industry.

Christine Till helps small businesses with their LinkedIn and online marketing. Together they bring a unique package never before offered through an online webinar! This vivacious, enthusiastic and intelligent entrepreneur has 20+ years of management and marketing experience in corporate business and the healthcare field. She is a noted public speaker, and hosts a radio 'podcasting' show dealing with social media and business marketing. She brings to your modern business theatre a wealth of knowledge, experience and expertise in marketing, using Linkedin.

Sifting Through the Noise is all about putting your own personal marketing program together on a shoestring budget.

Sifting Through the Noise

https://2csuccess.eventbrite.ca2C logo v2 (1)

Website:

 http://throughthenoise.wix.com/2cbusiness

Stuck in LinkedIn Peanut Butter?

22Mar

icon for podbean

Who do you know that has not reached 500+ connections on LinkedIn yet?

 

If you know someone who is struggling with LinkedIn to make it pay, please share this message.

 

Just so you know, I am getting 80% of my clients through LinkedIn. Your friends can too.

 

This webinar is for LinkedIn 101, beginners, and is happening April 25th from 2-4pm MST.

 

Thanks for your help!

 

Cheers,

Christine

What are the Two Keys to YOUR Business Success?

5Feb

Have you wondered what it takes to become successful in your own business?Womanition

It is my privilege to watch this famously successful business woman in action!
 
Dorothy Briggs is the founder and publisher of "Womanition" and "Vavasaur" Magazines, profiling men and women in business, entrepreneurs with products and services to sell, along with "Divorce Magazine Canada" which is a resource for people going through a loss, separation or divorce.
 
Womanition has become a CULTURE... a union of entrepreneurial women who are actively contributing to and improving Alberta's business environment in the following ways:
 
Dorothy has become a "connector extraordinaire" for small business entrepreneurs by establishing FIVE NETWORKING GROUPS which operate monthly in the surrounding Edmonton areas, encouraging business connections throughout the various communities.  There are no membership fees or monthly dues.  The attendee pays when they attend making these meetings available to all socioeconomic groups.
 
The "Womanition Bizbrigade - Leadership Conference" was created by Dorothy as a one day conference with a specific format and is held twice per year in Edmonton, reaching hundreds of people to educate, inspire and motivate!
 
Ms. Briggs has initiated a 6 month Mentorship Program where mentors and proge'ge's are matched up to encourage commitment and accountability in today's female business leaders.  The program focuses on many areas of business with 'expert in their field' mentoring.
 

The Womanition SuPEARLative Awards - "Pearls in her Profession", was created by Ms. Briggs to recognize outstanding Alberta Women in 6 categories.  These women will be honoured at a gala luncheon event February 28th, 2015 to celebrate their achievements.

Dorothy Briggs' "Womanition Magazine", has won three platinum and three gold trophies in The Marcom Publishing Awards' category of "Design - Special Edition Magazine".  In 2014, the Womanition Magazine also won the GOLD Hermes International Award for Design and Advertising.
 
Meet Dorothy:01 Dorothy Briggs Final 4x6-9546
 
Twitter: @womanition
Phone: 780-761-3000
 

 

-