It has been my strategy to use LinkedIn when I am looking to fill seats in my events. I have literally filled rooms just using LinkedIn.
My fellow LinkedIn Expert, Wayne Breitbarth, says it all.
Here are ten simple ways to use LinkedIn to get the job done:
- Send an individual status update.
- Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
- Post at different times of the day and different days of the week.
- Always include a link to the registration site or attach a copy of the registration brochure to the update.
- Encourage others involved in the event to "like," "share" or “comment” for more traction.
- Make a video featuring the event's speakers
- Use the @mention feature to tag each speaker or presenter in the update.
- Send a company status update.
- “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
- Encourage others in the company to "like," "share" or “comment” for additional traction.
- Attach a copy of the registration brochure to the update.
- Target specific first-level connections with a direct message.
- Share details about the event by attaching a document or a link to a web page.
- Customize the message to each individual to increase relevancy to that person.
- Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.
- Share the event in relevant groups.
- Share your information in the Conversation section in the form of a question.
- Include a link to the event registration page.
- Upload a PDF or include a link to the event details or registration form by adding media, either in your Summary or the Job Experience entry that correlates with the event.
- A good description will entice the reader to click and open.
- Use the Add Mediafunction to upload a PowerPoint presentation or video with event details. You can do this as part of your Summary, Job Experience or Education entries.
- It could be as simple as one slide with event details.
- This has high eye-catching appeal in your profile.
- The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.
- Include the details of the event in your Summary section.
- To increase visibility, move the event details to the top of your Summary section in the days immediately preceding the event.
- You can include the URL of the registration website, but you cannot hyperlink it.
- For a period of time leading up to the event, include an event teaser in your Headline.
- This can be very impactful, but don't do this for an extended time.
- Be sure to change back to your day-to-day, keyword-rich Headline right after the event.
- Publish an article about your event.
- The article will be displayed very prominently on your profile until you publish another article.
- Share the article once a week leading up to the event date.
- Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.
- Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page.
- Reference the website link in your Summary section.
- Describe the website link clearly (e.g., "Register for LinkedIn class").
Follow these easy steps, and your event might just be a sellout.
When I saw this article by Wayne Breitbarth, I just had to share it. He says it so well.
Iron sharpens iron.
The Marketing Mentress